#73291F#73291F

#73291F is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.9% C 0.107 H 30.3°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#73291F
RGB	rgb(115, 41, 31)
HSL	hsl(7, 58%, 29%)
HSV	hsv(7, 73%, 45%)
CMYK	cmyk(0%, 64.3%, 73%, 54.9%)
CIE-LAB	lab(27.66, 31.96, 23.41)
CIE-LCH	lch(27.66, 39.62, 36.23°)
OKLab	oklab(38.85% 0.0921 0.0538)
OKLCH	oklch(38.85% 0.107 30.3)
XYZ	xyz(8.1113, 5.3308, 1.8979)
Luminance	0.0533 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73291F #1F6973

analogous

#731F3F #73291F #73531F

triadic

#73291F #1F7329 #291F73

tetradic

#73291F #3F731F #1F6973 #531F73

square

#73291F #3F731F #1F6973 #531F73

split-complementary

#73291F #1F7353 #1F3F73

monochromatic

#180906 #431812 #73291F #A33A2C #CC5141

Accessibility & contrast

On white

10.16

#73291F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#73291F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73291F

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73291F	#FFFFFF	#000000	##FFFFFF
##73291F	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371E

Deuteranopia (green-blind)

#4F471D

Tritanopia (blue-blind)

#7F1827

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73291f;
/* rgb */ color: rgb(115, 41, 31);
/* oklch */ color: oklch(38.9% 0.107 30.3);

Tailwind

colors: {
  custom: {
    50: '#a1665b',
    500: '#73291f',
    950: '#000000',
  },
}

SCSS

$custom: #73291f;
$custom-light: #a1665b;
$custom-dark: #000000;

JSON

{
  "hex": "#73291f",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 31
  },
  "hsl": {
    "h": 7.143,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38854,
    "c": 0.10671,
    "h": 30.3
  },
  "luminance": 0.0533
}

Semantic roles & 50–950 ramp

primary

#73291F

secondary

#479BA7

accent

#CEE147

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #73291F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →