#73291D#73291D

#73291D is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.107 H 31.5°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#73291D
RGB	rgb(115, 41, 29)
HSL	hsl(8, 60%, 28%)
HSV	hsv(8, 75%, 45%)
CMYK	cmyk(0%, 64.3%, 74.8%, 54.9%)
CIE-LAB	lab(27.63, 31.85, 24.62)
CIE-LCH	lch(27.63, 40.26, 37.71°)
OKLab	oklab(38.82% 0.0914 0.0561)
OKLCH	oklch(38.82% 0.107 31.5)
XYZ	xyz(8.0858, 5.3205, 1.7633)
Luminance	0.0532 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73291D #1D6773

analogous

#731D3C #73291D #73541D

triadic

#73291D #1D7329 #291D73

tetradic

#73291D #3C731D #1D6773 #541D73

square

#73291D #3C731D #1D6773 #541D73

split-complementary

#73291D #1D7354 #1D3C73

monochromatic

#180906 #421811 #73291D #A43A29 #CE513C

Accessibility & contrast

On white

10.18

#73291D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#73291D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73291D

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73291D	#FFFFFF	#000000	##FFFFFF
##73291D	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371B

Deuteranopia (green-blind)

#50471B

Tritanopia (blue-blind)

#7F1827

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73291d;
/* rgb */ color: rgb(115, 41, 29);
/* oklch */ color: oklch(38.8% 0.107 31.5);

Tailwind

colors: {
  custom: {
    50: '#a16659',
    500: '#73291d',
    950: '#000000',
  },
}

SCSS

$custom: #73291d;
$custom-light: #a16659;
$custom-dark: #000000;

JSON

{
  "hex": "#73291d",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 29
  },
  "hsl": {
    "h": 8.372,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38824,
    "c": 0.10719,
    "h": 31.5
  },
  "luminance": 0.05319
}

Semantic roles & 50–950 ramp

primary

#73291D

secondary

#4599A7

accent

#CDE345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73291D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →