#73291C#73291C

#73291C is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.107 H 32.1°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#73291C
RGB	rgb(115, 41, 28)
HSL	hsl(9, 61%, 28%)
HSV	hsv(9, 76%, 45%)
CMYK	cmyk(0%, 64.3%, 75.7%, 54.9%)
CIE-LAB	lab(27.62, 31.79, 25.22)
CIE-LCH	lch(27.62, 40.58, 38.42°)
OKLab	oklab(38.81% 0.091 0.0571)
OKLCH	oklch(38.81% 0.107 32.1)
XYZ	xyz(8.0736, 5.3157, 1.6993)
Luminance	0.0532 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73291C #1C6673

analogous

#731C3A #73291C #73551C

triadic

#73291C #1C7329 #291C73

tetradic

#73291C #3A731C #1C6673 #551C73

square

#73291C #3A731C #1C6673 #551C73

split-complementary

#73291C #1C7355 #1C3A73

monochromatic

#190906 #421710 #73291C #A43B28 #CF513A

Accessibility & contrast

On white

10.18

#73291C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#73291C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73291C

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73291C	#FFFFFF	#000000	##FFFFFF
##73291C	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371A

Deuteranopia (green-blind)

#50471A

Tritanopia (blue-blind)

#7F1826

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73291c;
/* rgb */ color: rgb(115, 41, 28);
/* oklch */ color: oklch(38.8% 0.107 32.1);

Tailwind

colors: {
  custom: {
    50: '#a16658',
    500: '#73291c',
    950: '#000000',
  },
}

SCSS

$custom: #73291c;
$custom-light: #a16658;
$custom-dark: #000000;

JSON

{
  "hex": "#73291c",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 28
  },
  "hsl": {
    "h": 8.966,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.3881,
    "c": 0.10744,
    "h": 32.1
  },
  "luminance": 0.05315
}

Semantic roles & 50–950 ramp

primary

#73291C

secondary

#4398A7

accent

#CCE444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73291C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →