#73291B#73291B

#73291B is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.108 H 32.7°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#73291B
RGB	rgb(115, 41, 27)
HSL	hsl(10, 62%, 28%)
HSV	hsv(10, 77%, 45%)
CMYK	cmyk(0%, 64.3%, 76.5%, 54.9%)
CIE-LAB	lab(27.60, 31.74, 25.81)
CIE-LCH	lch(27.60, 40.91, 39.12°)
OKLab	oklab(38.8% 0.0906 0.0582)
OKLCH	oklch(38.8% 0.108 32.7)
XYZ	xyz(8.0618, 5.3110, 1.6373)
Luminance	0.0531 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73291B #1B6573

analogous

#731B39 #73291B #73551B

triadic

#73291B #1B7329 #291B73

tetradic

#73291B #39731B #1B6573 #551B73

square

#73291B #39731B #1B6573 #551B73

split-complementary

#73291B #1B7355 #1B3973

monochromatic

#190906 #41170F #73291B #A53B27 #D05038

Accessibility & contrast

On white

10.18

#73291B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#73291B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73291B

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73291B	#FFFFFF	#000000	##FFFFFF
##73291B	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D3719

Deuteranopia (green-blind)

#504719

Tritanopia (blue-blind)

#7F1726

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73291b;
/* rgb */ color: rgb(115, 41, 27);
/* oklch */ color: oklch(38.8% 0.108 32.7);

Tailwind

colors: {
  custom: {
    50: '#a26658',
    500: '#73291b',
    950: '#000000',
  },
}

SCSS

$custom: #73291b;
$custom-light: #a26658;
$custom-dark: #000000;

JSON

{
  "hex": "#73291b",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 27
  },
  "hsl": {
    "h": 9.545,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.38796,
    "c": 0.10769,
    "h": 32.7
  },
  "luminance": 0.0531
}

Semantic roles & 50–950 ramp

primary

#73291B

secondary

#4297A8

accent

#CBE543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73291B

Body copy rendered with the generated semantic roles for this colour.

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