#73288F#73288F

#73288F is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.6% C 0.169 H 315.2°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX	#73288F
RGB	rgb(115, 40, 143)
HSL	hsl(284, 56%, 36%)
HSV	hsv(284, 72%, 56%)
CMYK	cmyk(19.6%, 72%, 0%, 43.9%)
CIE-LAB	lab(32.14, 48.71, -42.17)
CIE-LCH	lch(32.14, 64.42, 319.12°)
OKLab	oklab(43.64% 0.1196 -0.1187)
OKLCH	oklch(43.64% 0.169 315.2)
XYZ	xyz(12.7861, 7.1461, 26.6871)
Luminance	0.0715 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73288F #448F28

analogous

#3F288F #73288F #8F2877

triadic

#73288F #8F7328 #288F73

tetradic

#73288F #8F3F28 #448F28 #28778F

square

#73288F #8F3F28 #448F28 #28778F

split-complementary

#73288F #778F28 #288F3F

monochromatic

#260D2F #4D1B5F #73288F #9935BF #B35FD2

Accessibility & contrast

On white

8.64

#73288F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#73288F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73288F

8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73288F	#FFFFFF	#000000	##FFFFFF
##73288F	1.00	8.64	2.43	8.64
#FFFFFF	8.64	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004792

Deuteranopia (green-blind)

#254E8D

Tritanopia (blue-blind)

#713D59

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #73288f;
/* rgb */ color: rgb(115, 40, 143);
/* oklch */ color: oklch(43.6% 0.169 315.2);

Tailwind

colors: {
  custom: {
    50: '#9f69b0',
    500: '#73288f',
    950: '#000000',
  },
}

SCSS

$custom: #73288f;
$custom-light: #9f69b0;
$custom-dark: #000000;

JSON

{
  "hex": "#73288f",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 143
  },
  "hsl": {
    "h": 283.689,
    "s": 56.284,
    "l": 35.882
  },
  "oklch": {
    "l": 0.43641,
    "c": 0.1685,
    "h": 315.2
  },
  "luminance": 0.07146
}

Semantic roles & 50–950 ramp

primary

#73288F

secondary

#74B85B

accent

#E04871

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #73288F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →