#73288E#73288E
#73288E is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.6% C 0.168 H 315.6°. Best body text is #FFFFFF at 8.67:1 contrast (WCAG AA passes).
Color values
| HEX | #73288E |
|---|---|
| RGB | rgb(115, 40, 142) |
| HSL | hsl(284, 56%, 36%) |
| HSV | hsv(284, 72%, 56%) |
| CMYK | cmyk(19%, 71.8%, 0%, 44.3%) |
| CIE-LAB | lab(32.07, 48.49, -41.66) |
| CIE-LCH | lch(32.07, 63.93, 319.33°) |
| OKLab | oklab(43.57% 0.1197 -0.1172) |
| OKLCH | oklch(43.57% 0.168 315.6) |
| XYZ | xyz(12.7107, 7.1159, 26.2899) |
| Luminance | 0.0712 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.86
Rebeccapurple
#663399
ΔE00 4.33
Purple
#800080
ΔE00 5.35
Darkmagenta
#8B008B
ΔE00 5.46
Darkish Purple
#751973
ΔE00 5.81
Warm Purple
#952E8F
ΔE00 7.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73288E #438E28
analogous
#40288E #73288E #8E2876
triadic
#73288E #8E7328 #288E73
tetradic
#73288E #8E4028 #438E28 #28768E
square
#73288E #8E4028 #438E28 #28768E
split-complementary
#73288E #768E28 #288E40
monochromatic
#260D2F #4C1B5E #73288E #9A35BE #B35FD2
Accessibility & contrast
On white
8.67
#73288E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.42
#73288E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73288E
8.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73288E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73288E | 1.00 | 8.67 | 2.42 | 8.67 |
| #FFFFFF | 8.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004791
Deuteranopia (green-blind)
#264D8C
Tritanopia (blue-blind)
#713D58
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #73288e; /* rgb */ color: rgb(115, 40, 142); /* oklch */ color: oklch(43.6% 0.168 315.6);
Tailwind
colors: {
custom: {
50: '#9f69b0',
500: '#73288e',
950: '#000000',
},
}SCSS
$custom: #73288e; $custom-light: #9f69b0; $custom-dark: #000000;
JSON
{
"hex": "#73288e",
"rgb": {
"r": 115,
"g": 40,
"b": 142
},
"hsl": {
"h": 284.118,
"s": 56.044,
"l": 35.686
},
"oklch": {
"l": 0.43571,
"c": 0.16752,
"h": 315.6
},
"luminance": 0.07115
}Semantic roles & 50–950 ramp
primary
#73288E
secondary
#73B75B
accent
#DF4870
background
#FAF6FA
surface
#F4EBF5
border
#CEC6CF
text
#0F0710
muted
#7F7A7F