#73288D#73288D

#73288D is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.5% C 0.167 H 316.0°. Best body text is #FFFFFF at 8.69:1 contrast (WCAG AA passes).

Color values

HEX	#73288D
RGB	rgb(115, 40, 141)
HSL	hsl(285, 56%, 35%)
HSV	hsv(285, 72%, 55%)
CMYK	cmyk(18.4%, 71.6%, 0%, 44.7%)
CIE-LAB	lab(32.00, 48.28, -41.15)
CIE-LCH	lch(32.00, 63.44, 319.56°)
OKLab	oklab(43.5% 0.1197 -0.1157)
OKLCH	oklch(43.5% 0.167 316)
XYZ	xyz(12.6360, 7.0860, 25.8963)
Luminance	0.0709 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73288D #428D28

analogous

#40288D #73288D #8D2875

triadic

#73288D #8D7328 #288D73

tetradic

#73288D #8D4028 #428D28 #28758D

square

#73288D #8D4028 #428D28 #28758D

split-complementary

#73288D #758D28 #288D40

monochromatic

#250D2E #4C1A5D #73288D #9A36BD #B45ED1

Accessibility & contrast

On white

8.69

#73288D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#73288D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73288D

8.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73288D	#FFFFFF	#000000	##FFFFFF
##73288D	1.00	8.69	2.42	8.69
#FFFFFF	8.69	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004790

Deuteranopia (green-blind)

#274D8B

Tritanopia (blue-blind)

#713C57

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73288d;
/* rgb */ color: rgb(115, 40, 141);
/* oklch */ color: oklch(43.5% 0.167 316.0);

Tailwind

colors: {
  custom: {
    50: '#9f69af',
    500: '#73288d',
    950: '#000000',
  },
}

SCSS

$custom: #73288d;
$custom-light: #9f69af;
$custom-dark: #000000;

JSON

{
  "hex": "#73288d",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 141
  },
  "hsl": {
    "h": 284.554,
    "s": 55.801,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43502,
    "c": 0.16654,
    "h": 316
  },
  "luminance": 0.07086
}

Semantic roles & 50–950 ramp

primary

#73288D

secondary

#72B75A

accent

#DF496F

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73288D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →