#73288B#73288B

#73288B is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.4% C 0.165 H 316.8°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).

Color values

HEX	#73288B
RGB	rgb(115, 40, 139)
HSL	hsl(285, 55%, 35%)
HSV	hsv(285, 71%, 55%)
CMYK	cmyk(17.3%, 71.2%, 0%, 45.5%)
CIE-LAB	lab(31.87, 47.86, -40.13)
CIE-LCH	lch(31.87, 62.46, 320.02°)
OKLab	oklab(43.36% 0.1199 -0.1128)
OKLCH	oklch(43.36% 0.165 316.8)
XYZ	xyz(12.4885, 7.0270, 25.1196)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73288B #408B28

analogous

#42288B #73288B #8B2871

triadic

#73288B #8B7328 #288B73

tetradic

#73288B #8B4228 #408B28 #28718B

square

#73288B #8B4228 #408B28 #28718B

split-complementary

#73288B #718B28 #288B42

monochromatic

#240D2C #4C1A5B #73288B #9A36BB #B45DD0

Accessibility & contrast

On white

8.73

#73288B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#73288B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73288B

8.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73288B	#FFFFFF	#000000	##FFFFFF
##73288B	1.00	8.73	2.41	8.73
#FFFFFF	8.73	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#294D89

Tritanopia (blue-blind)

#723B56

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73288b;
/* rgb */ color: rgb(115, 40, 139);
/* oklch */ color: oklch(43.4% 0.165 316.8);

Tailwind

colors: {
  custom: {
    50: '#9f69ad',
    500: '#73288b',
    950: '#000000',
  },
}

SCSS

$custom: #73288b;
$custom-light: #9f69ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73288b",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 139
  },
  "hsl": {
    "h": 285.455,
    "s": 55.307,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43364,
    "c": 0.1646,
    "h": 316.8
  },
  "luminance": 0.07027
}

Semantic roles & 50–950 ramp

primary

#73288B

secondary

#70B659

accent

#DF496D

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73288B

Body copy rendered with the generated semantic roles for this colour.

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