#73288A#73288A

#73288A is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.164 H 317.2°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#73288A
RGB	rgb(115, 40, 138)
HSL	hsl(286, 55%, 35%)
HSV	hsv(286, 71%, 54%)
CMYK	cmyk(16.7%, 71%, 0%, 45.9%)
CIE-LAB	lab(31.80, 47.65, -39.62)
CIE-LCH	lch(31.80, 61.97, 320.26°)
OKLab	oklab(43.3% 0.12 -0.1113)
OKLCH	oklch(43.3% 0.164 317.2)
XYZ	xyz(12.4158, 6.9979, 24.7366)
Luminance	0.0700 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73288A #3F8A28

analogous

#42288A #73288A #8A2870

triadic

#73288A #8A7328 #288A73

tetradic

#73288A #8A4228 #3F8A28 #28708A

square

#73288A #8A4228 #3F8A28 #28708A

split-complementary

#73288A #708A28 #288A42

monochromatic

#240C2B #4B1A5B #73288A #9B36B9 #B55DD0

Accessibility & contrast

On white

8.75

#73288A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#73288A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73288A

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73288A	#FFFFFF	#000000	##FFFFFF
##73288A	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468D

Deuteranopia (green-blind)

#2A4D88

Tritanopia (blue-blind)

#723B56

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73288a;
/* rgb */ color: rgb(115, 40, 138);
/* oklch */ color: oklch(43.3% 0.164 317.2);

Tailwind

colors: {
  custom: {
    50: '#9e69ad',
    500: '#73288a',
    950: '#000000',
  },
}

SCSS

$custom: #73288a;
$custom-light: #9e69ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73288a",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 138
  },
  "hsl": {
    "h": 285.918,
    "s": 55.056,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43295,
    "c": 0.16363,
    "h": 317.2
  },
  "luminance": 0.06997
}

Semantic roles & 50–950 ramp

primary

#73288A

secondary

#6EB559

accent

#DE496C

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73288A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →