#73287D#73287D

#73287D is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.4% C 0.151 H 322.8°. Best body text is #FFFFFF at 9.02:1 contrast (WCAG AA passes).

Color values

HEX	#73287D
RGB	rgb(115, 40, 125)
HSL	hsl(293, 52%, 32%)
HSV	hsv(293, 68%, 49%)
CMYK	cmyk(8%, 68%, 0%, 51%)
CIE-LAB	lab(30.98, 45.01, -32.82)
CIE-LCH	lch(30.98, 55.71, 323.90°)
OKLab	oklab(42.44% 0.1204 -0.0914)
OKLCH	oklch(42.44% 0.151 322.8)
XYZ	xyz(11.5303, 6.6437, 20.0731)
Luminance	0.0664 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73287D #327D28

analogous

#48287D #73287D #7D285D

triadic

#73287D #7D7328 #287D73

tetradic

#73287D #7D4828 #327D28 #285D7D

square

#73287D #7D4828 #327D28 #285D7D

split-complementary

#73287D #5D7D28 #287D48

monochromatic

#1E0A20 #48194F #73287D #9E37AB #BC56C9

Accessibility & contrast

On white

9.02

#73287D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#73287D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73287D

9.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73287D	#FFFFFF	#000000	##FFFFFF
##73287D	1.00	9.02	2.33	9.02
#FFFFFF	9.02	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#134380

Deuteranopia (green-blind)

#344C7B

Tritanopia (blue-blind)

#75364F

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73287d;
/* rgb */ color: rgb(115, 40, 125);
/* oklch */ color: oklch(42.4% 0.151 322.8);

Tailwind

colors: {
  custom: {
    50: '#9e68a3',
    500: '#73287d',
    950: '#000000',
  },
}

SCSS

$custom: #73287d;
$custom-light: #9e68a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73287d",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 125
  },
  "hsl": {
    "h": 292.941,
    "s": 51.515,
    "l": 32.353
  },
  "oklch": {
    "l": 0.42442,
    "c": 0.15118,
    "h": 322.8
  },
  "luminance": 0.06643
}

Semantic roles & 50–950 ramp

primary

#73287D

secondary

#5DAE53

accent

#DB4D5E

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73287D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →