#73287C#73287C

#73287C is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.4% C 0.150 H 323.3°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX	#73287C
RGB	rgb(115, 40, 124)
HSL	hsl(294, 51%, 32%)
HSV	hsv(294, 68%, 49%)
CMYK	cmyk(7.3%, 67.7%, 0%, 51.4%)
CIE-LAB	lab(30.92, 44.81, -32.29)
CIE-LCH	lch(30.92, 55.24, 324.22°)
OKLab	oklab(42.38% 0.1204 -0.0899)
OKLCH	oklch(42.38% 0.15 323.3)
XYZ	xyz(11.4668, 6.6183, 19.7383)
Luminance	0.0662 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73287C #317C28

analogous

#49287C #73287C #7C285B

triadic

#73287C #7C7328 #287C73

tetradic

#73287C #7C4928 #317C28 #285B7C

square

#73287C #7C4928 #317C28 #285B7C

split-complementary

#73287C #5B7C28 #287C49

monochromatic

#1D0A1F #48194E #73287C #9E37AA #BC56C8

Accessibility & contrast

On white

9.04

#73287C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#73287C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73287C

9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73287C	#FFFFFF	#000000	##FFFFFF
##73287C	1.00	9.04	2.32	9.04
#FFFFFF	9.04	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#14437E

Deuteranopia (green-blind)

#354C7A

Tritanopia (blue-blind)

#75354E

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73287c;
/* rgb */ color: rgb(115, 40, 124);
/* oklch */ color: oklch(42.4% 0.150 323.3);

Tailwind

colors: {
  custom: {
    50: '#9e68a2',
    500: '#73287c',
    950: '#000000',
  },
}

SCSS

$custom: #73287c;
$custom-light: #9e68a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73287c",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 124
  },
  "hsl": {
    "h": 293.571,
    "s": 51.22,
    "l": 32.157
  },
  "oklch": {
    "l": 0.42379,
    "c": 0.15024,
    "h": 323.3
  },
  "luminance": 0.06618
}

Semantic roles & 50–950 ramp

primary

#73287C

secondary

#5CAD52

accent

#DB4D5C

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73287C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →