#73287B#73287B

#73287B is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.3% C 0.149 H 323.7°. Best body text is #FFFFFF at 9.06:1 contrast (WCAG AA passes).

Color values

HEX	#73287B
RGB	rgb(115, 40, 123)
HSL	hsl(294, 51%, 32%)
HSV	hsv(294, 67%, 48%)
CMYK	cmyk(6.5%, 67.5%, 0%, 51.8%)
CIE-LAB	lab(30.86, 44.62, -31.76)
CIE-LCH	lch(30.86, 54.77, 324.56°)
OKLab	oklab(42.32% 0.1204 -0.0883)
OKLCH	oklch(42.32% 0.149 323.7)
XYZ	xyz(11.4039, 6.5931, 19.4070)
Luminance	0.0659 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73287B #307B28

analogous

#4A287B #73287B #7B285A

triadic

#73287B #7B7328 #287B73

tetradic

#73287B #7B4A28 #307B28 #285A7B

square

#73287B #7B4A28 #307B28 #285A7B

split-complementary

#73287B #5A7B28 #287B4A

monochromatic

#1D0A1F #48194D #73287B #9E37A9 #BD56C8

Accessibility & contrast

On white

9.06

#73287B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#73287B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73287B

9.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73287B	#FFFFFF	#000000	##FFFFFF
##73287B	1.00	9.06	2.32	9.06
#FFFFFF	9.06	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#16437D

Deuteranopia (green-blind)

#354C79

Tritanopia (blue-blind)

#75354E

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73287b;
/* rgb */ color: rgb(115, 40, 123);
/* oklch */ color: oklch(42.3% 0.149 323.7);

Tailwind

colors: {
  custom: {
    50: '#9e68a1',
    500: '#73287b',
    950: '#000000',
  },
}

SCSS

$custom: #73287b;
$custom-light: #9e68a1;
$custom-dark: #000000;

JSON

{
  "hex": "#73287b",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 123
  },
  "hsl": {
    "h": 294.217,
    "s": 50.92,
    "l": 31.961
  },
  "oklch": {
    "l": 0.42317,
    "c": 0.1493,
    "h": 323.7
  },
  "luminance": 0.06592
}

Semantic roles & 50–950 ramp

primary

#73287B

secondary

#5BAD52

accent

#DA4D5B

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73287B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →