#73286D#73286D

#73286D is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.5% C 0.137 H 331.0°. Best body text is #FFFFFF at 9.32:1 contrast (WCAG AA passes).

Color values

HEX	#73286D
RGB	rgb(115, 40, 109)
HSL	hsl(305, 48%, 30%)
HSV	hsv(305, 65%, 45%)
CMYK	cmyk(0%, 65.2%, 5.2%, 54.9%)
CIE-LAB	lab(30.08, 41.98, -24.12)
CIE-LCH	lch(30.08, 48.42, 330.12°)
OKLab	oklab(41.49% 0.1195 -0.0662)
OKLCH	oklch(41.49% 0.137 331)
XYZ	xyz(10.5893, 6.2673, 15.1170)
Luminance	0.0627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73286D #28732E

analogous

#532873 #73286D #732847

triadic

#73286D #6D7328 #286D73

tetradic

#73286D #735328 #28732E #284773

square

#73286D #735328 #28732E #284773

split-complementary

#73286D #477328 #287353

monochromatic

#180817 #461842 #73286D #A03898 #C352BA

Accessibility & contrast

On white

9.32

#73286D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#73286D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73286D

9.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73286D	#FFFFFF	#000000	##FFFFFF
##73286D	1.00	9.32	2.25	9.32
#FFFFFF	9.32	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23406F

Deuteranopia (green-blind)

#3D4B6B

Tritanopia (blue-blind)

#782F46

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73286d;
/* rgb */ color: rgb(115, 40, 109);
/* oklch */ color: oklch(41.5% 0.137 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6897',
    500: '#73286d',
    950: '#000000',
  },
}

SCSS

$custom: #73286d;
$custom-light: #9e6897;
$custom-dark: #000000;

JSON

{
  "hex": "#73286d",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 109
  },
  "hsl": {
    "h": 304.8,
    "s": 48.387,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41494,
    "c": 0.13659,
    "h": 331
  },
  "luminance": 0.06267
}

Semantic roles & 50–950 ramp

primary

#73286D

secondary

#52A558

accent

#D85B50

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73286D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →