#73281E#73281E
#73281E is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.7% C 0.108 H 30.3°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).
Color values
| HEX | #73281E |
|---|---|
| RGB | rgb(115, 40, 30) |
| HSL | hsl(7, 59%, 28%) |
| HSV | hsv(7, 74%, 45%) |
| CMYK | cmyk(0%, 65.2%, 73.9%, 54.9%) |
| CIE-LAB | lab(27.46, 32.40, 23.80) |
| CIE-LCH | lch(27.46, 40.20, 36.30°) |
| OKLab | oklab(38.7% 0.0933 0.0545) |
| OKLCH | oklch(38.7% 0.108 30.3) |
| XYZ | xyz(8.0642, 5.2573, 1.8182) |
| Luminance | 0.0526 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.09
Blood
#770001
ΔE00 6.18
Indian Red
#850E04
ΔE00 6.55
Maroon
#800000
ΔE00 6.68
Red Brown
#8B2E16
ΔE00 6.73
Crimson (survey)
#8C000F
ΔE00 6.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73281E #1E6973
analogous
#731E3E #73281E #73521E
triadic
#73281E #1E7328 #281E73
tetradic
#73281E #3E731E #1E6973 #521E73
square
#73281E #3E731E #1E6973 #521E73
split-complementary
#73281E #1E7352 #1E3E73
monochromatic
#180806 #421711 #73281E #A4392B #CD4F3F
Accessibility & contrast
On white
10.24
#73281E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#73281E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73281E
10.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73281E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73281E | 1.00 | 10.24 | 2.05 | 10.24 |
| #FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C371D
Deuteranopia (green-blind)
#4F471C
Tritanopia (blue-blind)
#7F1626
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73281e; /* rgb */ color: rgb(115, 40, 30); /* oklch */ color: oklch(38.7% 0.108 30.3);
Tailwind
colors: {
custom: {
50: '#a1665a',
500: '#73281e',
950: '#000000',
},
}SCSS
$custom: #73281e; $custom-light: #a1665a; $custom-dark: #000000;
JSON
{
"hex": "#73281e",
"rgb": {
"r": 115,
"g": 40,
"b": 30
},
"hsl": {
"h": 7.059,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.38698,
"c": 0.10805,
"h": 30.3
},
"luminance": 0.05256
}Semantic roles & 50–950 ramp
primary
#73281E
secondary
#469CA7
accent
#CFE246
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78