#7327BD#7327BD

#7327BD is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.1% C 0.215 H 301.2°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#7327BD
RGB	rgb(115, 39, 189)
HSL	hsl(270, 66%, 45%)
HSV	hsv(270, 79%, 74%)
CMYK	cmyk(39.2%, 79.4%, 0%, 25.9%)
CIE-LAB	lab(35.54, 59.45, -64.34)
CIE-LCH	lch(35.54, 87.60, 312.74°)
OKLab	oklab(47.15% 0.1112 -0.1838)
OKLCH	oklch(47.15% 0.215 301.2)
XYZ	xyz(16.9788, 8.7699, 48.9325)
Luminance	0.0877 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7327BD #71BD27

analogous

#2827BD #7327BD #BD27BC

triadic

#7327BD #BD7327 #27BD73

tetradic

#7327BD #BD2827 #71BD27 #27BCBD

square

#7327BD #BD2827 #71BD27 #27BCBD

split-complementary

#7327BD #BCBD27 #27BD28

monochromatic

#351258 #541D8A #7327BD #9248D9 #B07BE4

Accessibility & contrast

On white

7.63

#7327BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7327BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327BD

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7327BD	#FFFFFF	#000000	##FFFFFF
##7327BD	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053C1

Deuteranopia (green-blind)

#0053BA

Tritanopia (blue-blind)

#625072

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7327bd;
/* rgb */ color: rgb(115, 39, 189);
/* oklch */ color: oklch(47.1% 0.215 301.2);

Tailwind

colors: {
  custom: {
    50: '#a26bd2',
    500: '#7327bd',
    950: '#000000',
  },
}

SCSS

$custom: #7327bd;
$custom-light: #a26bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#7327bd",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 189
  },
  "hsl": {
    "h": 270.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47145,
    "c": 0.21483,
    "h": 301.2
  },
  "luminance": 0.0877
}

Semantic roles & 50–950 ramp

primary

#7327BD

secondary

#9FCC74

accent

#E93F93

background

#FAF6FD

surface

#F4ECFA

border

#CEC7D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7327BD

Body copy rendered with the generated semantic roles for this colour.

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