#7327BC#7327BC

#7327BC is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 47.1% C 0.214 H 301.4°. Best body text is #FFFFFF at 7.65:1 contrast (WCAG AA passes).

Color values

HEX#7327BC
RGBrgb(115, 39, 188)
HSLhsl(271, 66%, 45%)
HSVhsv(271, 79%, 74%)
CMYKcmyk(38.8%, 79.3%, 0%, 26.3%)
CIE-LABlab(35.45, 59.22, -63.89)
CIE-LCHlch(35.45, 87.11, 312.83°)
OKLaboklab(47.06% 0.1114 -0.1825)
OKLCHoklch(47.06% 0.214 301.4)
XYZxyz(16.8706, 8.7266, 48.3628)
Luminance0.0873 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7327BC #70BC27
analogous
#2827BC #7327BC #BC27BB
triadic
#7327BC #BC7327 #27BC73
tetradic
#7327BC #BC2827 #70BC27 #27BBBC
square
#7327BC #BC2827 #70BC27 #27BBBC
split-complementary
#7327BC #BBBC27 #27BC28
monochromatic
#351257 #541C89 #7327BC #9247D9 #B07AE3

Accessibility & contrast

On white

7.65
#7327BC on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.75
#7327BC on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327BC
7.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7327BC#FFFFFF#000000##FFFFFF
##7327BC1.007.652.757.65
#FFFFFF7.651.0021.001.00
#0000002.7521.001.0021.00
##FFFFFF7.651.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0053C0
Deuteranopia (green-blind)
#0053B9
Tritanopia (blue-blind)
#635072
Achromatopsia (no color)
#535353

Design tokens & code

CSS
--color: #7327bc;
/* rgb */ color: rgb(115, 39, 188);
/* oklch */ color: oklch(47.1% 0.214 301.4);
Tailwind
colors: {
  custom: {
    50: '#a26bd1',
    500: '#7327bc',
    950: '#000000',
  },
}
SCSS
$custom: #7327bc;
$custom-light: #a26bd1;
$custom-dark: #000000;
JSON
{
  "hex": "#7327bc",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 188
  },
  "hsl": {
    "h": 270.604,
    "s": 65.639,
    "l": 44.51
  },
  "oklch": {
    "l": 0.4706,
    "c": 0.21385,
    "h": 301.4
  },
  "luminance": 0.08727
}

Semantic roles & 50–950 ramp

primary
#7327BC
secondary
#9FCB73
accent
#E93F92
background
#FAF6FD
surface
#F4ECFA
border
#CEC7D3
text
#100714
muted
#7F7A83

Preview Lab

Preview with #7327BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7327BC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva