#7327B4#7327B4

#7327B4 is a mid, highly saturated violet. Relative luminance 0.084; OKLCH L 46.4% C 0.206 H 303.5°. Best body text is #FFFFFF at 7.84:1 contrast (WCAG AA passes).

Color values

HEX	#7327B4
RGB	rgb(115, 39, 180)
HSL	hsl(272, 64%, 43%)
HSV	hsv(272, 78%, 71%)
CMYK	cmyk(36.1%, 78.3%, 0%, 29.4%)
CIE-LAB	lab(34.78, 57.36, -60.24)
CIE-LCH	lch(34.78, 83.18, 313.60°)
OKLab	oklab(46.39% 0.1136 -0.1718)
OKLCH	oklch(46.39% 0.206 303.5)
XYZ	xyz(16.0320, 8.3912, 43.9462)
Luminance	0.0839 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7327B4 #68B427

analogous

#2C27B4 #7327B4 #B427AF

triadic

#7327B4 #B47327 #27B473

tetradic

#7327B4 #B42C27 #68B427 #27AFB4

square

#7327B4 #B42C27 #68B427 #27AFB4

split-complementary

#7327B4 #AFB427 #27B42C

monochromatic

#33114F #531C82 #7327B4 #9242D6 #AF74E1

Accessibility & contrast

On white

7.84

#7327B4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#7327B4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327B4

7.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7327B4	#FFFFFF	#000000	##FFFFFF
##7327B4	1.00	7.84	2.68	7.84
#FFFFFF	7.84	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050B8

Deuteranopia (green-blind)

#0051B1

Tritanopia (blue-blind)

#664C6D

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7327b4;
/* rgb */ color: rgb(115, 39, 180);
/* oklch */ color: oklch(46.4% 0.206 303.5);

Tailwind

colors: {
  custom: {
    50: '#a16acb',
    500: '#7327b4',
    950: '#000000',
  },
}

SCSS

$custom: #7327b4;
$custom-light: #a16acb;
$custom-dark: #000000;

JSON

{
  "hex": "#7327b4",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 180
  },
  "hsl": {
    "h": 272.34,
    "s": 64.384,
    "l": 42.941
  },
  "oklch": {
    "l": 0.46387,
    "c": 0.20598,
    "h": 303.5
  },
  "luminance": 0.08391
}

Semantic roles & 50–950 ramp

primary

#7327B4

secondary

#98C86F

accent

#E7408D

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7327B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →