#7327A3#7327A3

#7327A3 is a mid, vivid violet. Relative luminance 0.077; OKLCH L 45.0% C 0.189 H 308.4°. Best body text is #FFFFFF at 8.24:1 contrast (WCAG AA passes).

Color values

HEX	#7327A3
RGB	rgb(115, 39, 163)
HSL	hsl(277, 61%, 40%)
HSV	hsv(277, 76%, 64%)
CMYK	cmyk(29.4%, 76.1%, 0%, 36.1%)
CIE-LAB	lab(33.44, 53.49, -52.26)
CIE-LCH	lch(33.44, 74.78, 315.67°)
OKLab	oklab(45.02% 0.1175 -0.1484)
OKLCH	oklch(45.02% 0.189 308.4)
XYZ	xyz(14.4052, 7.7405, 35.3784)
Luminance	0.0774 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7327A3 #57A327

analogous

#3527A3 #7327A3 #A32795

triadic

#7327A3 #A37327 #27A373

tetradic

#7327A3 #A33527 #57A327 #2795A3

square

#7327A3 #A33527 #57A327 #2795A3

split-complementary

#7327A3 #95A327 #27A335

monochromatic

#2D0F40 #501B72 #7327A3 #9538CF #AF69DB

Accessibility & contrast

On white

8.24

#7327A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#7327A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327A3

8.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7327A3	#FFFFFF	#000000	##FFFFFF
##7327A3	1.00	8.24	2.55	8.24
#FFFFFF	8.24	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CA6

Deuteranopia (green-blind)

#004FA0

Tritanopia (blue-blind)

#6B4564

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7327a3;
/* rgb */ color: rgb(115, 39, 163);
/* oklch */ color: oklch(45.0% 0.189 308.4);

Tailwind

colors: {
  custom: {
    50: '#a069bf',
    500: '#7327a3',
    950: '#000000',
  },
}

SCSS

$custom: #7327a3;
$custom-light: #a069bf;
$custom-dark: #000000;

JSON

{
  "hex": "#7327a3",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 163
  },
  "hsl": {
    "h": 276.774,
    "s": 61.386,
    "l": 39.608
  },
  "oklch": {
    "l": 0.4502,
    "c": 0.18928,
    "h": 308.4
  },
  "luminance": 0.0774
}

Semantic roles & 50–950 ramp

primary

#7327A3

secondary

#88C164

accent

#E44382

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #7327A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →