#73279B#73279B

#73279B is a dark, vivid violet. Relative luminance 0.075; OKLCH L 44.4% C 0.181 H 311.0°. Best body text is #FFFFFF at 8.43:1 contrast (WCAG AA passes).

Color values

HEX	#73279B
RGB	rgb(115, 39, 155)
HSL	hsl(279, 60%, 38%)
HSV	hsv(279, 75%, 61%)
CMYK	cmyk(25.8%, 74.8%, 0%, 39.2%)
CIE-LAB	lab(32.84, 51.72, -48.38)
CIE-LCH	lch(32.84, 70.82, 316.91°)
OKLab	oklab(44.41% 0.119 -0.137)
OKLCH	oklch(44.41% 0.181 311)
XYZ	xyz(13.7110, 7.4628, 31.7222)
Luminance	0.0746 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73279B #4F9B27

analogous

#39279B #73279B #9B2789

triadic

#73279B #9B7327 #279B73

tetradic

#73279B #9B3927 #4F9B27 #27899B

square

#73279B #9B3927 #4F9B27 #27899B

split-complementary

#73279B #899B27 #279B39

monochromatic

#2A0E39 #4F1B6A #73279B #9733CC #B064D8

Accessibility & contrast

On white

8.43

#73279B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#73279B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73279B

8.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73279B	#FFFFFF	#000000	##FFFFFF
##73279B	1.00	8.43	2.49	8.43
#FFFFFF	8.43	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004A9E

Deuteranopia (green-blind)

#114F99

Tritanopia (blue-blind)

#6E425F

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #73279b;
/* rgb */ color: rgb(115, 39, 155);
/* oklch */ color: oklch(44.4% 0.181 311.0);

Tailwind

colors: {
  custom: {
    50: '#9f69b9',
    500: '#73279b',
    950: '#000000',
  },
}

SCSS

$custom: #73279b;
$custom-light: #9f69b9;
$custom-dark: #000000;

JSON

{
  "hex": "#73279b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 155
  },
  "hsl": {
    "h": 279.31,
    "s": 59.794,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44409,
    "c": 0.18144,
    "h": 311
  },
  "luminance": 0.07462
}

Semantic roles & 50–950 ramp

primary

#73279B

secondary

#80BE60

accent

#E3457B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #73279B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →