#73279A#73279A

#73279A is a dark, vivid violet. Relative luminance 0.074; OKLCH L 44.3% C 0.180 H 311.3°. Best body text is #FFFFFF at 8.45:1 contrast (WCAG AA passes).

Color values

HEX	#73279A
RGB	rgb(115, 39, 154)
HSL	hsl(280, 60%, 38%)
HSV	hsv(280, 75%, 60%)
CMYK	cmyk(25.3%, 74.7%, 0%, 39.6%)
CIE-LAB	lab(32.76, 51.50, -47.89)
CIE-LCH	lch(32.76, 70.33, 317.08°)
OKLab	oklab(44.33% 0.1192 -0.1355)
OKLCH	oklch(44.33% 0.18 311.3)
XYZ	xyz(13.6274, 7.4293, 31.2817)
Luminance	0.0743 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73279A #4E9A27

analogous

#39279A #73279A #9A2787

triadic

#73279A #9A7327 #279A73

tetradic

#73279A #9A3927 #4E9A27 #27879A

square

#73279A #9A3927 #4E9A27 #27879A

split-complementary

#73279A #879A27 #279A39

monochromatic

#2A0E38 #4F1B69 #73279A #9733CB #B064D8

Accessibility & contrast

On white

8.45

#73279A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#73279A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73279A

8.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73279A	#FFFFFF	#000000	##FFFFFF
##73279A	1.00	8.45	2.49	8.45
#FFFFFF	8.45	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004A9D

Deuteranopia (green-blind)

#144E98

Tritanopia (blue-blind)

#6E415E

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #73279a;
/* rgb */ color: rgb(115, 39, 154);
/* oklch */ color: oklch(44.3% 0.180 311.3);

Tailwind

colors: {
  custom: {
    50: '#9f69b8',
    500: '#73279a',
    950: '#000000',
  },
}

SCSS

$custom: #73279a;
$custom-light: #9f69b8;
$custom-dark: #000000;

JSON

{
  "hex": "#73279a",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 154
  },
  "hsl": {
    "h": 279.652,
    "s": 59.585,
    "l": 37.843
  },
  "oklch": {
    "l": 0.44334,
    "c": 0.18046,
    "h": 311.3
  },
  "luminance": 0.07429
}

Semantic roles & 50–950 ramp

primary

#73279A

secondary

#7FBD5F

accent

#E3457B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #73279A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →