#73278D#73278D

#73278D is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.4% C 0.168 H 316.1°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#73278D
RGB	rgb(115, 39, 141)
HSL	hsl(285, 57%, 35%)
HSV	hsv(285, 72%, 55%)
CMYK	cmyk(18.4%, 72.3%, 0%, 44.7%)
CIE-LAB	lab(31.85, 48.71, -41.39)
CIE-LCH	lch(31.85, 63.92, 319.64°)
OKLab	oklab(43.39% 0.1208 -0.1164)
OKLCH	oklch(43.39% 0.168 316.1)
XYZ	xyz(12.6027, 7.0195, 25.8852)
Luminance	0.0702 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73278D #418D27

analogous

#40278D #73278D #8D2774

triadic

#73278D #8D7327 #278D73

tetradic

#73278D #8D4027 #418D27 #27748D

square

#73278D #8D4027 #418D27 #27748D

split-complementary

#73278D #748D27 #278D40

monochromatic

#250C2D #4C1A5D #73278D #9A34BD #B45CD2

Accessibility & contrast

On white

8.74

#73278D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#73278D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73278D

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73278D	#FFFFFF	#000000	##FFFFFF
##73278D	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004690

Deuteranopia (green-blind)

#264D8B

Tritanopia (blue-blind)

#713C57

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73278d;
/* rgb */ color: rgb(115, 39, 141);
/* oklch */ color: oklch(43.4% 0.168 316.1);

Tailwind

colors: {
  custom: {
    50: '#9f68af',
    500: '#73278d',
    950: '#000000',
  },
}

SCSS

$custom: #73278d;
$custom-light: #9f68af;
$custom-dark: #000000;

JSON

{
  "hex": "#73278d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 284.706,
    "s": 56.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43394,
    "c": 0.16781,
    "h": 316.1
  },
  "luminance": 0.07019
}

Semantic roles & 50–950 ramp

primary

#73278D

secondary

#71B759

accent

#E0486F

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73278D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →