#73278B#73278B

#73278B is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.166 H 316.8°. Best body text is #FFFFFF at 8.78:1 contrast (WCAG AA passes).

Color values

HEX	#73278B
RGB	rgb(115, 39, 139)
HSL	hsl(286, 56%, 35%)
HSV	hsv(286, 72%, 55%)
CMYK	cmyk(17.3%, 71.9%, 0%, 45.5%)
CIE-LAB	lab(31.72, 48.29, -40.37)
CIE-LCH	lch(31.72, 62.94, 320.10°)
OKLab	oklab(43.26% 0.121 -0.1135)
OKLCH	oklch(43.26% 0.166 316.8)
XYZ	xyz(12.4553, 6.9605, 25.1085)
Luminance	0.0696 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73278B #3F8B27

analogous

#41278B #73278B #8B2771

triadic

#73278B #8B7327 #278B73

tetradic

#73278B #8B4127 #3F8B27 #27718B

square

#73278B #8B4127 #3F8B27 #27718B

split-complementary

#73278B #718B27 #278B41

monochromatic

#240C2B #4B1A5B #73278B #9B34BB #B55BD1

Accessibility & contrast

On white

8.78

#73278B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#73278B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73278B

8.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73278B	#FFFFFF	#000000	##FFFFFF
##73278B	1.00	8.78	2.39	8.78
#FFFFFF	8.78	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#284D89

Tritanopia (blue-blind)

#723B56

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73278b;
/* rgb */ color: rgb(115, 39, 139);
/* oklch */ color: oklch(43.3% 0.166 316.8);

Tailwind

colors: {
  custom: {
    50: '#9f68ad',
    500: '#73278b',
    950: '#000000',
  },
}

SCSS

$custom: #73278b;
$custom-light: #9f68ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73278b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 139
  },
  "hsl": {
    "h": 285.6,
    "s": 56.18,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43255,
    "c": 0.16588,
    "h": 316.8
  },
  "luminance": 0.0696
}

Semantic roles & 50–950 ramp

primary

#73278B

secondary

#6EB658

accent

#DF486D

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73278B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →