#73278A#73278A

#73278A is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.2% C 0.165 H 317.2°. Best body text is #FFFFFF at 8.80:1 contrast (WCAG AA passes).

Color values

HEX	#73278A
RGB	rgb(115, 39, 138)
HSL	hsl(286, 56%, 35%)
HSV	hsv(286, 72%, 54%)
CMYK	cmyk(16.7%, 71.7%, 0%, 45.9%)
CIE-LAB	lab(31.65, 48.08, -39.86)
CIE-LCH	lch(31.65, 62.46, 320.34°)
OKLab	oklab(43.19% 0.1211 -0.112)
OKLCH	oklch(43.19% 0.165 317.2)
XYZ	xyz(12.3825, 6.9314, 24.7255)
Luminance	0.0693 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73278A #3E8A27

analogous

#42278A #73278A #8A276F

triadic

#73278A #8A7327 #278A73

tetradic

#73278A #8A4227 #3E8A27 #276F8A

square

#73278A #8A4227 #3E8A27 #276F8A

split-complementary

#73278A #6F8A27 #278A42

monochromatic

#230C2B #4B1A5A #73278A #9B34BA #B55BD1

Accessibility & contrast

On white

8.80

#73278A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#73278A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73278A

8.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73278A	#FFFFFF	#000000	##FFFFFF
##73278A	1.00	8.80	2.39	8.80
#FFFFFF	8.80	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468D

Deuteranopia (green-blind)

#294D88

Tritanopia (blue-blind)

#723A56

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #73278a;
/* rgb */ color: rgb(115, 39, 138);
/* oklch */ color: oklch(43.2% 0.165 317.2);

Tailwind

colors: {
  custom: {
    50: '#9f68ad',
    500: '#73278a',
    950: '#000000',
  },
}

SCSS

$custom: #73278a;
$custom-light: #9f68ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73278a",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 138
  },
  "hsl": {
    "h": 286.061,
    "s": 55.932,
    "l": 34.706
  },
  "oklch": {
    "l": 0.43186,
    "c": 0.16492,
    "h": 317.2
  },
  "luminance": 0.06931
}

Semantic roles & 50–950 ramp

primary

#73278A

secondary

#6DB657

accent

#DF496C

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73278A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →