#73277D#73277D

#73277D is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.3% C 0.153 H 322.9°. Best body text is #FFFFFF at 9.07:1 contrast (WCAG AA passes).

Color values

HEX	#73277D
RGB	rgb(115, 39, 125)
HSL	hsl(293, 52%, 32%)
HSV	hsv(293, 69%, 49%)
CMYK	cmyk(8%, 68.8%, 0%, 51%)
CIE-LAB	lab(30.82, 45.45, -33.08)
CIE-LCH	lch(30.82, 56.21, 323.96°)
OKLab	oklab(42.33% 0.1216 -0.0921)
OKLCH	oklch(42.33% 0.153 322.9)
XYZ	xyz(11.4971, 6.5772, 20.0620)
Luminance	0.0658 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73277D #317D27

analogous

#48277D #73277D #7D275C

triadic

#73277D #7D7327 #277D73

tetradic

#73277D #7D4827 #317D27 #275C7D

square

#73277D #7D4827 #317D27 #275C7D

split-complementary

#73277D #5C7D27 #277D48

monochromatic

#1D0A20 #48184E #73277D #9E36AC #BC55CA

Accessibility & contrast

On white

9.07

#73277D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#73277D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73277D

9.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73277D	#FFFFFF	#000000	##FFFFFF
##73277D	1.00	9.07	2.32	9.07
#FFFFFF	9.07	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#114380

Deuteranopia (green-blind)

#334C7B

Tritanopia (blue-blind)

#75354E

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73277d;
/* rgb */ color: rgb(115, 39, 125);
/* oklch */ color: oklch(42.3% 0.153 322.9);

Tailwind

colors: {
  custom: {
    50: '#9e68a3',
    500: '#73277d',
    950: '#000000',
  },
}

SCSS

$custom: #73277d;
$custom-light: #9e68a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73277d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 125
  },
  "hsl": {
    "h": 293.023,
    "s": 52.439,
    "l": 32.157
  },
  "oklch": {
    "l": 0.42329,
    "c": 0.15257,
    "h": 322.9
  },
  "luminance": 0.06577
}

Semantic roles & 50–950 ramp

primary

#73277D

secondary

#5CAF51

accent

#DC4C5D

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73277D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →