#73277C#73277C

#73277C is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.3% C 0.152 H 323.3°. Best body text is #FFFFFF at 9.09:1 contrast (WCAG AA passes).

Color values

HEX	#73277C
RGB	rgb(115, 39, 124)
HSL	hsl(294, 52%, 32%)
HSV	hsv(294, 69%, 49%)
CMYK	cmyk(7.3%, 68.5%, 0%, 51.4%)
CIE-LAB	lab(30.76, 45.25, -32.54)
CIE-LCH	lch(30.76, 55.74, 324.28°)
OKLab	oklab(42.27% 0.1216 -0.0906)
OKLCH	oklch(42.27% 0.152 323.3)
XYZ	xyz(11.4335, 6.5518, 19.7273)
Luminance	0.0655 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73277C #307C27

analogous

#49277C #73277C #7C275B

triadic

#73277C #7C7327 #277C73

tetradic

#73277C #7C4927 #307C27 #275B7C

square

#73277C #7C4927 #307C27 #275B7C

split-complementary

#73277C #5B7C27 #277C49

monochromatic

#1D0A1F #48184D #73277C #9E36AB #BD54C9

Accessibility & contrast

On white

9.09

#73277C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#73277C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73277C

9.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73277C	#FFFFFF	#000000	##FFFFFF
##73277C	1.00	9.09	2.31	9.09
#FFFFFF	9.09	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#12437E

Deuteranopia (green-blind)

#344B7A

Tritanopia (blue-blind)

#75354E

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #73277c;
/* rgb */ color: rgb(115, 39, 124);
/* oklch */ color: oklch(42.3% 0.152 323.3);

Tailwind

colors: {
  custom: {
    50: '#9e68a2',
    500: '#73277c',
    950: '#000000',
  },
}

SCSS

$custom: #73277c;
$custom-light: #9e68a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73277c",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 124
  },
  "hsl": {
    "h": 293.647,
    "s": 52.147,
    "l": 31.961
  },
  "oklch": {
    "l": 0.42266,
    "c": 0.15164,
    "h": 323.3
  },
  "luminance": 0.06551
}

Semantic roles & 50–950 ramp

primary

#73277C

secondary

#5BAE51

accent

#DC4C5B

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73277C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →