#732777#732777

#732777 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.0% C 0.147 H 325.7°. Best body text is #FFFFFF at 9.19:1 contrast (WCAG AA passes).

Color values

HEX	#732777
RGB	rgb(115, 39, 119)
HSL	hsl(297, 51%, 31%)
HSV	hsv(297, 67%, 47%)
CMYK	cmyk(3.4%, 67.2%, 0%, 53.3%)
CIE-LAB	lab(30.47, 44.29, -29.86)
CIE-LCH	lch(30.47, 53.41, 326.01°)
OKLab	oklab(41.96% 0.1215 -0.0828)
OKLCH	oklch(41.96% 0.147 325.7)
XYZ	xyz(11.1253, 6.4285, 18.1040)
Luminance	0.0643 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732777 #2B7727

analogous

#4B2777 #732777 #772753

triadic

#732777 #777327 #277773

tetradic

#732777 #774B27 #2B7727 #275377

square

#732777 #774B27 #2B7727 #275377

split-complementary

#732777 #537727 #27774B

monochromatic

#1A091B #461849 #732777 #A036A5 #C152C6

Accessibility & contrast

On white

9.19

#732777 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#732777 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732777

9.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732777	#FFFFFF	#000000	##FFFFFF
##732777	1.00	9.19	2.29	9.19
#FFFFFF	9.19	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#194279

Deuteranopia (green-blind)

#374B75

Tritanopia (blue-blind)

#76334B

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #732777;
/* rgb */ color: rgb(115, 39, 119);
/* oklch */ color: oklch(42.0% 0.147 325.7);

Tailwind

colors: {
  custom: {
    50: '#9e689e',
    500: '#732777',
    950: '#000000',
  },
}

SCSS

$custom: #732777;
$custom-light: #9e689e;
$custom-dark: #000000;

JSON

{
  "hex": "#732777",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 119
  },
  "hsl": {
    "h": 297,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.41957,
    "c": 0.14701,
    "h": 325.7
  },
  "luminance": 0.06428
}

Semantic roles & 50–950 ramp

primary

#732777

secondary

#55A951

accent

#DA4E55

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →