#732771#732771

#732771 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.6% C 0.142 H 328.8°. Best body text is #FFFFFF at 9.30:1 contrast (WCAG AA passes).

Color values

HEX	#732771
RGB	rgb(115, 39, 113)
HSL	hsl(302, 49%, 30%)
HSV	hsv(302, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 1.7%, 54.9%)
CIE-LAB	lab(30.13, 43.16, -26.59)
CIE-LCH	lch(30.13, 50.69, 328.37°)
OKLab	oklab(41.6% 0.1212 -0.0733)
OKLCH	oklch(41.6% 0.142 328.8)
XYZ	xyz(10.7763, 6.2889, 16.2659)
Luminance	0.0629 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732771 #277329

analogous

#4F2773 #732771 #73274B

triadic

#732771 #717327 #277173

tetradic

#732771 #734F27 #277329 #274B73

square

#732771 #734F27 #277329 #274B73

split-complementary

#732771 #4B7327 #27734F

monochromatic

#180817 #451844 #732771 #A1369E #C451C1

Accessibility & contrast

On white

9.30

#732771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#732771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732771

9.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732771	#FFFFFF	#000000	##FFFFFF
##732771	1.00	9.30	2.26	9.30
#FFFFFF	9.30	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4073

Deuteranopia (green-blind)

#3A4B6F

Tritanopia (blue-blind)

#773048

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #732771;
/* rgb */ color: rgb(115, 39, 113);
/* oklch */ color: oklch(41.6% 0.142 328.8);

Tailwind

colors: {
  custom: {
    50: '#9e679a',
    500: '#732771',
    950: '#000000',
  },
}

SCSS

$custom: #732771;
$custom-light: #9e679a;
$custom-dark: #000000;

JSON

{
  "hex": "#732771",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 113
  },
  "hsl": {
    "h": 301.579,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41602,
    "c": 0.1416,
    "h": 328.8
  },
  "luminance": 0.06288
}

Semantic roles & 50–950 ramp

primary

#732771

secondary

#50A553

accent

#D9534F

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →