#73276F#73276F

#73276F is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.5% C 0.140 H 329.9°. Best body text is #FFFFFF at 9.34:1 contrast (WCAG AA passes).

Color values

HEX	#73276F
RGB	rgb(115, 39, 111)
HSL	hsl(303, 49%, 30%)
HSV	hsv(303, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 3.5%, 54.9%)
CIE-LAB	lab(30.02, 42.80, -25.48)
CIE-LCH	lch(30.02, 49.81, 329.23°)
OKLab	oklab(41.49% 0.121 -0.0701)
OKLCH	oklch(41.49% 0.14 329.9)
XYZ	xyz(10.6649, 6.2443, 15.6794)
Luminance	0.0624 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73276F #27732B

analogous

#512773 #73276F #732749

triadic

#73276F #6F7327 #276F73

tetradic

#73276F #735127 #27732B #274973

square

#73276F #735127 #27732B #274973

split-complementary

#73276F #497327 #277351

monochromatic

#180817 #451843 #73276F #A1369B #C451BE

Accessibility & contrast

On white

9.34

#73276F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#73276F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276F

9.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73276F	#FFFFFF	#000000	##FFFFFF
##73276F	1.00	9.34	2.25	9.34
#FFFFFF	9.34	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#214071

Deuteranopia (green-blind)

#3B4A6D

Tritanopia (blue-blind)

#772F47

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73276f;
/* rgb */ color: rgb(115, 39, 111);
/* oklch */ color: oklch(41.5% 0.140 329.9);

Tailwind

colors: {
  custom: {
    50: '#9e6798',
    500: '#73276f',
    950: '#000000',
  },
}

SCSS

$custom: #73276f;
$custom-light: #9e6798;
$custom-dark: #000000;

JSON

{
  "hex": "#73276f",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 111
  },
  "hsl": {
    "h": 303.158,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41488,
    "c": 0.13983,
    "h": 329.9
  },
  "luminance": 0.06244
}

Semantic roles & 50–950 ramp

primary

#73276F

secondary

#50A555

accent

#D9564F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #73276F

Body copy rendered with the generated semantic roles for this colour.

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