#73276E#73276E

#73276E is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.4% C 0.139 H 330.5°. Best body text is #FFFFFF at 9.36:1 contrast (WCAG AA passes).

Color values

HEX	#73276E
RGB	rgb(115, 39, 110)
HSL	hsl(304, 49%, 30%)
HSV	hsv(304, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 4.3%, 54.9%)
CIE-LAB	lab(29.97, 42.62, -24.93)
CIE-LCH	lch(29.97, 49.37, 329.67°)
OKLab	oklab(41.43% 0.1209 -0.0685)
OKLCH	oklch(41.43% 0.139 330.5)
XYZ	xyz(10.6102, 6.2224, 15.3910)
Luminance	0.0622 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73276E #27732C

analogous

#522773 #73276E #732748

triadic

#73276E #6E7327 #276E73

tetradic

#73276E #735227 #27732C #274873

square

#73276E #735227 #27732C #274873

split-complementary

#73276E #487327 #277352

monochromatic

#180817 #451842 #73276E #A1369A #C451BC

Accessibility & contrast

On white

9.36

#73276E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#73276E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276E

9.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73276E	#FFFFFF	#000000	##FFFFFF
##73276E	1.00	9.36	2.24	9.36
#FFFFFF	9.36	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#214070

Deuteranopia (green-blind)

#3C4A6C

Tritanopia (blue-blind)

#772F47

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73276e;
/* rgb */ color: rgb(115, 39, 110);
/* oklch */ color: oklch(41.4% 0.139 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6798',
    500: '#73276e',
    950: '#000000',
  },
}

SCSS

$custom: #73276e;
$custom-light: #9e6798;
$custom-dark: #000000;

JSON

{
  "hex": "#73276e",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 110
  },
  "hsl": {
    "h": 303.947,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41431,
    "c": 0.13896,
    "h": 330.5
  },
  "luminance": 0.06222
}

Semantic roles & 50–950 ramp

primary

#73276E

secondary

#50A556

accent

#D9584F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73276E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →