#73276C#73276C

#73276C is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.3% C 0.137 H 331.6°. Best body text is #FFFFFF at 9.39:1 contrast (WCAG AA passes).

Color values

HEX	#73276C
RGB	rgb(115, 39, 108)
HSL	hsl(306, 49%, 30%)
HSV	hsv(306, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 6.1%, 54.9%)
CIE-LAB	lab(29.86, 42.26, -23.82)
CIE-LCH	lch(29.86, 48.51, 330.59°)
OKLab	oklab(41.32% 0.1207 -0.0653)
OKLCH	oklch(41.32% 0.137 331.6)
XYZ	xyz(10.5025, 6.1794, 14.8240)
Luminance	0.0618 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73276C #27732E

analogous

#542773 #73276C #732746

triadic

#73276C #6C7327 #276C73

tetradic

#73276C #735427 #27732E #274673

square

#73276C #735427 #27732E #274673

split-complementary

#73276C #467327 #277354

monochromatic

#180816 #451841 #73276C #A13697 #C451B9

Accessibility & contrast

On white

9.39

#73276C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#73276C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276C

9.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73276C	#FFFFFF	#000000	##FFFFFF
##73276C	1.00	9.39	2.24	9.39
#FFFFFF	9.39	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#233F6E

Deuteranopia (green-blind)

#3D4A6A

Tritanopia (blue-blind)

#782E46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73276c;
/* rgb */ color: rgb(115, 39, 108);
/* oklch */ color: oklch(41.3% 0.137 331.6);

Tailwind

colors: {
  custom: {
    50: '#9e6796',
    500: '#73276c',
    950: '#000000',
  },
}

SCSS

$custom: #73276c;
$custom-light: #9e6796;
$custom-dark: #000000;

JSON

{
  "hex": "#73276c",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 108
  },
  "hsl": {
    "h": 305.526,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41319,
    "c": 0.13722,
    "h": 331.6
  },
  "luminance": 0.06179
}

Semantic roles & 50–950 ramp

primary

#73276C

secondary

#50A558

accent

#D95C4F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73276C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →