#73276B#73276B

#73276B is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.3% C 0.136 H 332.1°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#73276B
RGB	rgb(115, 39, 107)
HSL	hsl(306, 49%, 30%)
HSV	hsv(306, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 7%, 54.9%)
CIE-LAB	lab(29.81, 42.08, -23.26)
CIE-LCH	lch(29.81, 48.08, 331.07°)
OKLab	oklab(41.26% 0.1206 -0.0637)
OKLCH	oklch(41.26% 0.136 332.1)
XYZ	xyz(10.4496, 6.1582, 14.5453)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73276B #27732F

analogous

#552773 #73276B #732745

triadic

#73276B #6B7327 #276B73

tetradic

#73276B #735527 #27732F #274573

square

#73276B #735527 #27732F #274573

split-complementary

#73276B #457327 #277355

monochromatic

#180816 #451840 #73276B #A13696 #C451B8

Accessibility & contrast

On white

9.41

#73276B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#73276B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276B

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73276B	#FFFFFF	#000000	##FFFFFF
##73276B	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#243F6D

Deuteranopia (green-blind)

#3D4A69

Tritanopia (blue-blind)

#782E45

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73276b;
/* rgb */ color: rgb(115, 39, 107);
/* oklch */ color: oklch(41.3% 0.136 332.1);

Tailwind

colors: {
  custom: {
    50: '#9e6795',
    500: '#73276b',
    950: '#000000',
  },
}

SCSS

$custom: #73276b;
$custom-light: #9e6795;
$custom-dark: #000000;

JSON

{
  "hex": "#73276b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 107
  },
  "hsl": {
    "h": 306.316,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41264,
    "c": 0.13636,
    "h": 332.1
  },
  "luminance": 0.06157
}

Semantic roles & 50–950 ramp

primary

#73276B

secondary

#50A559

accent

#D95D4F

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73276B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →