#73276B#73276B

#73276B is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.3% C 0.136 H 332.1°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX#73276B
RGBrgb(115, 39, 107)
HSLhsl(306, 49%, 30%)
HSVhsv(306, 66%, 45%)
CMYKcmyk(0%, 66.1%, 7%, 54.9%)
CIE-LABlab(29.81, 42.08, -23.26)
CIE-LCHlch(29.81, 48.08, 331.07°)
OKLaboklab(41.26% 0.1206 -0.0637)
OKLCHoklch(41.26% 0.136 332.1)
XYZxyz(10.4496, 6.1582, 14.5453)
Luminance0.0616 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#73276B #27732F
analogous
#552773 #73276B #732745
triadic
#73276B #6B7327 #276B73
tetradic
#73276B #735527 #27732F #274573
square
#73276B #735527 #27732F #274573
split-complementary
#73276B #457327 #277355
monochromatic
#180816 #451840 #73276B #A13696 #C451B8

Accessibility & contrast

On white

9.41
#73276B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.23
#73276B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276B
9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##73276B#FFFFFF#000000##FFFFFF
##73276B1.009.412.239.41
#FFFFFF9.411.0021.001.00
#0000002.2321.001.0021.00
##FFFFFF9.411.0021.001.00

Color blindness preview

Protanopia (red-blind)
#243F6D
Deuteranopia (green-blind)
#3D4A69
Tritanopia (blue-blind)
#782E45
Achromatopsia (no color)
#464646

Design tokens & code

CSS
--color: #73276b;
/* rgb */ color: rgb(115, 39, 107);
/* oklch */ color: oklch(41.3% 0.136 332.1);
Tailwind
colors: {
  custom: {
    50: '#9e6795',
    500: '#73276b',
    950: '#000000',
  },
}
SCSS
$custom: #73276b;
$custom-light: #9e6795;
$custom-dark: #000000;
JSON
{
  "hex": "#73276b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 107
  },
  "hsl": {
    "h": 306.316,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41264,
    "c": 0.13636,
    "h": 332.1
  },
  "luminance": 0.06157
}

Semantic roles & 50–950 ramp

primary
#73276B
secondary
#50A559
accent
#D95D4F
background
#F9F6F9
surface
#F2EBF2
border
#CCC6CC
text
#0F060D
muted
#7E7A7E

Preview Lab

Preview with #73276B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#73276B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva