#73276A#73276A

#73276A is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.2% C 0.136 H 332.7°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#73276A
RGB	rgb(115, 39, 106)
HSL	hsl(307, 49%, 30%)
HSV	hsv(307, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 7.8%, 54.9%)
CIE-LAB	lab(29.76, 41.90, -22.70)
CIE-LCH	lch(29.76, 47.66, 331.55°)
OKLab	oklab(41.21% 0.1204 -0.0621)
OKLCH	oklch(41.21% 0.136 332.7)
XYZ	xyz(10.3973, 6.1373, 14.2699)
Luminance	0.0614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73276A #277330

analogous

#562773 #73276A #732744

triadic

#73276A #6A7327 #276A73

tetradic

#73276A #735627 #277330 #274473

square

#73276A #735627 #277330 #274473

split-complementary

#73276A #447327 #277356

monochromatic

#180816 #451840 #73276A #A13694 #C451B6

Accessibility & contrast

On white

9.43

#73276A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#73276A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73276A

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73276A	#FFFFFF	#000000	##FFFFFF
##73276A	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#243F6C

Deuteranopia (green-blind)

#3E4A68

Tritanopia (blue-blind)

#782D44

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73276a;
/* rgb */ color: rgb(115, 39, 106);
/* oklch */ color: oklch(41.2% 0.136 332.7);

Tailwind

colors: {
  custom: {
    50: '#9e6795',
    500: '#73276a',
    950: '#000000',
  },
}

SCSS

$custom: #73276a;
$custom-light: #9e6795;
$custom-dark: #000000;

JSON

{
  "hex": "#73276a",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 106
  },
  "hsl": {
    "h": 307.105,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41209,
    "c": 0.13551,
    "h": 332.7
  },
  "luminance": 0.06136
}

Semantic roles & 50–950 ramp

primary

#73276A

secondary

#50A55A

accent

#D95F4F

background

#F9F6F9

surface

#F2EBF1

border

#CCC6CB

text

#0F060D

muted

#7E7A7E

Preview Lab

Preview with #73276A

Body copy rendered with the generated semantic roles for this colour.

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