#73274D#73274D

#73274D is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.8% C 0.115 H 352.6°. Best body text is #FFFFFF at 9.88:1 contrast (WCAG AA passes).

Color values

HEX	#73274D
RGB	rgb(115, 39, 77)
HSL	hsl(330, 49%, 30%)
HSV	hsv(330, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 33%, 54.9%)
CIE-LAB	lab(28.47, 37.37, -5.77)
CIE-LCH	lch(28.47, 37.82, 351.22°)
OKLab	oklab(39.84% 0.1139 -0.0148)
OKLCH	oklch(39.84% 0.115 352.6)
XYZ	xyz(9.1358, 5.6327, 7.6258)
Luminance	0.0563 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73274D #27734D

analogous

#732773 #73274D #732727

triadic

#73274D #4D7327 #274D73

tetradic

#73274D #737327 #27734D #272773

square

#73274D #737327 #27734D #272773

split-complementary

#73274D #277327 #277373

monochromatic

#180810 #45182E #73274D #A1366C #C4518A

Accessibility & contrast

On white

9.88

#73274D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#73274D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73274D

9.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73274D	#FFFFFF	#000000	##FFFFFF
##73274D	1.00	9.88	2.13	9.88
#FFFFFF	9.88	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#323A4E

Deuteranopia (green-blind)

#47484B

Tritanopia (blue-blind)

#7C2236

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #73274d;
/* rgb */ color: rgb(115, 39, 77);
/* oklch */ color: oklch(39.8% 0.115 352.6);

Tailwind

colors: {
  custom: {
    50: '#9e667e',
    500: '#73274d',
    950: '#000000',
  },
}

SCSS

$custom: #73274d;
$custom-light: #9e667e;
$custom-dark: #000000;

JSON

{
  "hex": "#73274d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 77
  },
  "hsl": {
    "h": 330,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.3984,
    "c": 0.11481,
    "h": 352.6
  },
  "luminance": 0.05632
}

Semantic roles & 50–950 ramp

primary

#73274D

secondary

#50A57B

accent

#D9944F

background

#FAF6F7

surface

#F3EBEE

border

#CDC6C9

text

#0F060A

muted

#7F7A7C

Preview Lab

Preview with #73274D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →