#73274A#73274A
#73274A is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.7% C 0.113 H 355.0°. Best body text is #FFFFFF at 9.92:1 contrast (WCAG AA passes).
Color values
| HEX | #73274A |
|---|---|
| RGB | rgb(115, 39, 74) |
| HSL | hsl(332, 49%, 30%) |
| HSV | hsv(332, 66%, 45%) |
| CMYK | cmyk(0%, 66.1%, 35.7%, 54.9%) |
| CIE-LAB | lab(28.36, 36.98, -3.95) |
| CIE-LCH | lch(28.36, 37.19, 353.90°) |
| OKLab | oklab(39.72% 0.1129 -0.0099) |
| OKLCH | oklch(39.72% 0.113 355) |
| XYZ | xyz(9.0323, 5.5913, 7.0808) |
| Luminance | 0.0559 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.81
Wine (survey)
#80013F
ΔE00 5.59
Merlot
#730039
ΔE00 5.62
Velvet
#750851
ΔE00 6.03
Reddish Purple
#910951
ΔE00 6.40
Mulberry
#920A4E
ΔE00 6.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73274A #277350
analogous
#732770 #73274A #732A27
triadic
#73274A #4A7327 #274A73
tetradic
#73274A #707327 #277350 #2A2773
square
#73274A #707327 #277350 #2A2773
split-complementary
#73274A #27732A #277073
monochromatic
#18080F #45182D #73274A #A13667 #C45186
Accessibility & contrast
On white
9.92
#73274A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#73274A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73274A
9.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73274A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73274A | 1.00 | 9.92 | 2.12 | 9.92 |
| #FFFFFF | 9.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333A4B
Deuteranopia (green-blind)
#484848
Tritanopia (blue-blind)
#7C2135
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #73274a; /* rgb */ color: rgb(115, 39, 74); /* oklch */ color: oklch(39.7% 0.113 355.0);
Tailwind
colors: {
custom: {
50: '#9e667c',
500: '#73274a',
950: '#000000',
},
}SCSS
$custom: #73274a; $custom-light: #9e667c; $custom-dark: #000000;
JSON
{
"hex": "#73274a",
"rgb": {
"r": 115,
"g": 39,
"b": 74
},
"hsl": {
"h": 332.368,
"s": 49.351,
"l": 30.196
},
"oklch": {
"l": 0.39724,
"c": 0.11329,
"h": 355
},
"luminance": 0.0559
}Semantic roles & 50–950 ramp
primary
#73274A
secondary
#50A57E
accent
#D9994F
background
#FAF6F7
surface
#F3EBEE
border
#CDC6C9
text
#0F0609
muted
#7F7A7B