#73273D#73273D

#73273D is a dark, moderate pink. Relative luminance 0.054; OKLCH L 39.3% C 0.109 H 5.8°. Best body text is #FFFFFF at 10.06:1 contrast (WCAG AA passes).

Color values

HEX	#73273D
RGB	rgb(115, 39, 61)
HSL	hsl(343, 49%, 30%)
HSV	hsv(343, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 47%, 54.9%)
CIE-LAB	lab(27.94, 35.42, 4.10)
CIE-LCH	lch(27.94, 35.66, 6.59°)
OKLab	oklab(39.27% 0.108 0.0109)
OKLCH	oklch(39.27% 0.109 5.8)
XYZ	xyz(8.6387, 5.4338, 5.0079)
Luminance	0.0543 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73273D #27735D

analogous

#732763 #73273D #733727

triadic

#73273D #3D7327 #273D73

tetradic

#73273D #637327 #27735D #372773

square

#73273D #637327 #27735D #372773

split-complementary

#73273D #277337 #276373

monochromatic

#18080D #451825 #73273D #A13655 #C45172

Accessibility & contrast

On white

10.06

#73273D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#73273D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73273D

10.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73273D	#FFFFFF	#000000	##FFFFFF
##73273D	1.00	10.06	2.09	10.06
#FFFFFF	10.06	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37383E

Deuteranopia (green-blind)

#4B473B

Tritanopia (blue-blind)

#7D1D30

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73273d;
/* rgb */ color: rgb(115, 39, 61);
/* oklch */ color: oklch(39.3% 0.109 5.8);

Tailwind

colors: {
  custom: {
    50: '#9f6672',
    500: '#73273d',
    950: '#000000',
  },
}

SCSS

$custom: #73273d;
$custom-light: #9f6672;
$custom-dark: #000000;

JSON

{
  "hex": "#73273d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 61
  },
  "hsl": {
    "h": 342.632,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.39273,
    "c": 0.10851,
    "h": 5.8
  },
  "luminance": 0.05433
}

Semantic roles & 50–950 ramp

primary

#73273D

secondary

#50A58D

accent

#D9B14F

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#0F0607

muted

#7F7A7A

Preview Lab

Preview with #73273D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →