#73273B#73273B

#73273B is a dark, moderate pink. Relative luminance 0.054; OKLCH L 39.2% C 0.108 H 7.4°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX	#73273B
RGB	rgb(115, 39, 59)
HSL	hsl(344, 49%, 30%)
HSV	hsv(344, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 48.7%, 54.9%)
CIE-LAB	lab(27.88, 35.21, 5.35)
CIE-LCH	lch(27.88, 35.61, 8.64°)
OKLab	oklab(39.21% 0.1071 0.014)
OKLCH	oklch(39.21% 0.108 7.4)
XYZ	xyz(8.5858, 5.4127, 4.7294)
Luminance	0.0541 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73273B #27735F

analogous

#732761 #73273B #733927

triadic

#73273B #3B7327 #273B73

tetradic

#73273B #617327 #27735F #392773

square

#73273B #617327 #27735F #392773

split-complementary

#73273B #277339 #276173

monochromatic

#18080C #451824 #73273B #A13652 #C4516F

Accessibility & contrast

On white

10.08

#73273B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73273B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73273B

10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73273B	#FFFFFF	#000000	##FFFFFF
##73273B	1.00	10.08	2.08	10.08
#FFFFFF	10.08	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37383B

Deuteranopia (green-blind)

#4B4739

Tritanopia (blue-blind)

#7D1C2F

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73273b;
/* rgb */ color: rgb(115, 39, 59);
/* oklch */ color: oklch(39.2% 0.108 7.4);

Tailwind

colors: {
  custom: {
    50: '#9f6670',
    500: '#73273b',
    950: '#000000',
  },
}

SCSS

$custom: #73273b;
$custom-light: #9f6670;
$custom-dark: #000000;

JSON

{
  "hex": "#73273b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 59
  },
  "hsl": {
    "h": 344.211,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.39212,
    "c": 0.10805,
    "h": 7.4
  },
  "luminance": 0.05412
}

Semantic roles & 50–950 ramp

primary

#73273B

secondary

#50A58F

accent

#D9B54F

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#0F0607

muted

#7F7A7A

Preview Lab

Preview with #73273B

Body copy rendered with the generated semantic roles for this colour.

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