#73273A#73273A

#73273A is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.2% C 0.108 H 8.3°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#73273A
RGB	rgb(115, 39, 58)
HSL	hsl(345, 49%, 30%)
HSV	hsv(345, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 49.6%, 54.9%)
CIE-LAB	lab(27.85, 35.11, 5.98)
CIE-LCH	lch(27.85, 35.61, 9.67°)
OKLab	oklab(39.18% 0.1067 0.0156)
OKLCH	oklch(39.18% 0.108 8.3)
XYZ	xyz(8.5601, 5.4024, 4.5942)
Luminance	0.0540 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73273A #277360

analogous

#732760 #73273A #733A27

triadic

#73273A #3A7327 #273A73

tetradic

#73273A #607327 #277360 #3A2773

square

#73273A #607327 #277360 #3A2773

split-complementary

#73273A #27733A #276073

monochromatic

#18080C #451823 #73273A #A13651 #C4516D

Accessibility & contrast

On white

10.10

#73273A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73273A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73273A

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73273A	#FFFFFF	#000000	##FFFFFF
##73273A	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37383A

Deuteranopia (green-blind)

#4B4738

Tritanopia (blue-blind)

#7D1C2E

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73273a;
/* rgb */ color: rgb(115, 39, 58);
/* oklch */ color: oklch(39.2% 0.108 8.3);

Tailwind

colors: {
  custom: {
    50: '#9f6670',
    500: '#73273a',
    950: '#000000',
  },
}

SCSS

$custom: #73273a;
$custom-light: #9f6670;
$custom-dark: #000000;

JSON

{
  "hex": "#73273a",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 58
  },
  "hsl": {
    "h": 345,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.39182,
    "c": 0.10786,
    "h": 8.3
  },
  "luminance": 0.05401
}

Semantic roles & 50–950 ramp

primary

#73273A

secondary

#50A590

accent

#D9B64F

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#0F0607

muted

#7F7A7A

Preview Lab

Preview with #73273A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →