#73272E#73272E
#73272E is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.9% C 0.107 H 18.2°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).
Color values
| HEX | #73272E |
|---|---|
| RGB | rgb(115, 39, 46) |
| HSL | hsl(354, 49%, 30%) |
| HSV | hsv(354, 66%, 45%) |
| CMYK | cmyk(0%, 66.1%, 60%, 54.9%) |
| CIE-LAB | lab(27.56, 33.99, 13.57) |
| CIE-LCH | lch(27.56, 36.60, 21.77°) |
| OKLab | oklab(38.87% 0.1016 0.0334) |
| OKLCH | oklch(38.87% 0.107 18.2) |
| XYZ | xyz(8.2896, 5.2942, 3.1696) |
| Luminance | 0.0529 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 2.72
Wine Red
#7B0323
ΔE00 5.09
Burgundy
#800020
ΔE00 5.75
Bordeaux
#7B002C
ΔE00 6.08
Claret
#680018
ΔE00 6.38
Maroon (survey)
#650021
ΔE00 6.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73272E #27736C
analogous
#732754 #73272E #734627
triadic
#73272E #2E7327 #272E73
tetradic
#73272E #547327 #27736C #462773
square
#73272E #547327 #27736C #462773
split-complementary
#73272E #277346 #275473
monochromatic
#180809 #45181C #73272E #A13640 #C4515B
Accessibility & contrast
On white
10.20
#73272E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#73272E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73272E
10.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73272E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73272E | 1.00 | 10.20 | 2.06 | 10.20 |
| #FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3A372E
Deuteranopia (green-blind)
#4D472C
Tritanopia (blue-blind)
#7E192A
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73272e; /* rgb */ color: rgb(115, 39, 46); /* oklch */ color: oklch(38.9% 0.107 18.2);
Tailwind
colors: {
custom: {
50: '#a06566',
500: '#73272e',
950: '#000000',
},
}SCSS
$custom: #73272e; $custom-light: #a06566; $custom-dark: #000000;
JSON
{
"hex": "#73272e",
"rgb": {
"r": 115,
"g": 39,
"b": 46
},
"hsl": {
"h": 354.474,
"s": 49.351,
"l": 30.196
},
"oklch": {
"l": 0.38866,
"c": 0.10694,
"h": 18.2
},
"luminance": 0.05293
}Semantic roles & 50–950 ramp
primary
#73272E
secondary
#50A59E
accent
#D9CC4F
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#0F0606
muted
#7F7A7A