#73272D#73272D

#73272D is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.107 H 19.0°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX	#73272D
RGB	rgb(115, 39, 45)
HSL	hsl(355, 49%, 30%)
HSV	hsv(355, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 60.9%, 54.9%)
CIE-LAB	lab(27.54, 33.91, 14.21)
CIE-LCH	lch(27.54, 36.77, 22.73°)
OKLab	oklab(38.84% 0.1011 0.0349)
OKLCH	oklch(38.84% 0.107 19)
XYZ	xyz(8.2702, 5.2864, 3.0670)
Luminance	0.0529 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73272D #27736D

analogous

#732753 #73272D #734727

triadic

#73272D #2D7327 #272D73

tetradic

#73272D #537327 #27736D #472773

square

#73272D #537327 #27736D #472773

split-complementary

#73272D #277347 #275373

monochromatic

#180809 #45181B #73272D #A1363F #C4515A

Accessibility & contrast

On white

10.21

#73272D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#73272D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73272D

10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73272D	#FFFFFF	#000000	##FFFFFF
##73272D	1.00	10.21	2.06	10.21
#FFFFFF	10.21	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A372D

Deuteranopia (green-blind)

#4D472B

Tritanopia (blue-blind)

#7E182A

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73272d;
/* rgb */ color: rgb(115, 39, 45);
/* oklch */ color: oklch(38.8% 0.107 19.0);

Tailwind

colors: {
  custom: {
    50: '#a06565',
    500: '#73272d',
    950: '#000000',
  },
}

SCSS

$custom: #73272d;
$custom-light: #a06565;
$custom-dark: #000000;

JSON

{
  "hex": "#73272d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 45
  },
  "hsl": {
    "h": 355.263,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.38843,
    "c": 0.10698,
    "h": 19
  },
  "luminance": 0.05285
}

Semantic roles & 50–950 ramp

primary

#73272D

secondary

#50A59F

accent

#D9CE4F

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#100605

muted

#7F7A7A

Preview Lab

Preview with #73272D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →