#73272B#73272B

#73272B is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.8% C 0.107 H 20.6°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#73272B
RGB	rgb(115, 39, 43)
HSL	hsl(357, 49%, 30%)
HSV	hsv(357, 66%, 45%)
CMYK	cmyk(0%, 66.1%, 62.6%, 54.9%)
CIE-LAB	lab(27.49, 33.75, 15.48)
CIE-LCH	lch(27.49, 37.13, 24.63°)
OKLab	oklab(38.8% 0.1003 0.0376)
OKLCH	oklch(38.8% 0.107 20.6)
XYZ	xyz(8.2326, 5.2714, 2.8690)
Luminance	0.0527 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73272B #27736F

analogous

#732751 #73272B #734927

triadic

#73272B #2B7327 #272B73

tetradic

#73272B #517327 #27736F #492773

square

#73272B #517327 #27736F #492773

split-complementary

#73272B #277349 #275173

monochromatic

#180809 #45181A #73272B #A1363C #C45157

Accessibility & contrast

On white

10.22

#73272B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#73272B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73272B

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73272B	#FFFFFF	#000000	##FFFFFF
##73272B	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A372B

Deuteranopia (green-blind)

#4D4729

Tritanopia (blue-blind)

#7E1829

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73272b;
/* rgb */ color: rgb(115, 39, 43);
/* oklch */ color: oklch(38.8% 0.107 20.6);

Tailwind

colors: {
  custom: {
    50: '#a06564',
    500: '#73272b',
    950: '#000000',
  },
}

SCSS

$custom: #73272b;
$custom-light: #a06564;
$custom-dark: #000000;

JSON

{
  "hex": "#73272b",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 43
  },
  "hsl": {
    "h": 356.842,
    "s": 49.351,
    "l": 30.196
  },
  "oklch": {
    "l": 0.38799,
    "c": 0.1071,
    "h": 20.6
  },
  "luminance": 0.0527
}

Semantic roles & 50–950 ramp

primary

#73272B

secondary

#50A5A1

accent

#D9D24F

background

#FAF6F5

surface

#F4EBEA

border

#CEC6C6

text

#100605

muted

#7F7A79

Preview Lab

Preview with #73272B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →