#73271F#73271F

#73271F is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.6% C 0.109 H 29.0°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#73271F
RGB	rgb(115, 39, 31)
HSL	hsl(6, 58%, 29%)
HSV	hsv(6, 73%, 45%)
CMYK	cmyk(0%, 66.1%, 73%, 54.9%)
CIE-LAB	lab(27.29, 32.95, 22.98)
CIE-LCH	lch(27.29, 40.17, 34.90°)
OKLab	oklab(38.57% 0.0952 0.0529)
OKLCH	oklch(38.57% 0.109 29)
XYZ	xyz(8.0439, 5.1959, 1.8754)
Luminance	0.0520 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73271F #1F6B73

analogous

#731F41 #73271F #73511F

triadic

#73271F #1F7327 #271F73

tetradic

#73271F #41731F #1F6B73 #511F73

square

#73271F #41731F #1F6B73 #511F73

split-complementary

#73271F #1F7351 #1F4173

monochromatic

#180806 #431712 #73271F #A3372C #CC4E41

Accessibility & contrast

On white

10.30

#73271F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#73271F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73271F

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73271F	#FFFFFF	#000000	##FFFFFF
##73271F	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C361E

Deuteranopia (green-blind)

#4F471D

Tritanopia (blue-blind)

#7F1526

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73271f;
/* rgb */ color: rgb(115, 39, 31);
/* oklch */ color: oklch(38.6% 0.109 29.0);

Tailwind

colors: {
  custom: {
    50: '#a1655b',
    500: '#73271f',
    950: '#000000',
  },
}

SCSS

$custom: #73271f;
$custom-light: #a1655b;
$custom-dark: #000000;

JSON

{
  "hex": "#73271f",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 31
  },
  "hsl": {
    "h": 5.714,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38575,
    "c": 0.10893,
    "h": 29
  },
  "luminance": 0.05195
}

Semantic roles & 50–950 ramp

primary

#73271F

secondary

#479EA7

accent

#D2E147

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #73271F

Body copy rendered with the generated semantic roles for this colour.

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