#73271E#73271E

#73271E is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.6% C 0.109 H 29.7°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#73271E
RGB	rgb(115, 39, 30)
HSL	hsl(6, 59%, 28%)
HSV	hsv(6, 74%, 45%)
CMYK	cmyk(0%, 66.1%, 73.9%, 54.9%)
CIE-LAB	lab(27.27, 32.89, 23.59)
CIE-LCH	lch(27.27, 40.48, 35.65°)
OKLab	oklab(38.56% 0.0948 0.054)
OKLCH	oklch(38.56% 0.109 29.7)
XYZ	xyz(8.0309, 5.1907, 1.8071)
Luminance	0.0519 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73271E #1E6A73

analogous

#731E3F #73271E #73511E

triadic

#73271E #1E7327 #271E73

tetradic

#73271E #3F731E #1E6A73 #511E73

square

#73271E #3F731E #1E6A73 #511E73

split-complementary

#73271E #1E7351 #1E3F73

monochromatic

#180806 #421711 #73271E #A4372B #CD4E3F

Accessibility & contrast

On white

10.30

#73271E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#73271E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73271E

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73271E	#FFFFFF	#000000	##FFFFFF
##73271E	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C361D

Deuteranopia (green-blind)

#4F471C

Tritanopia (blue-blind)

#7F1525

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73271e;
/* rgb */ color: rgb(115, 39, 30);
/* oklch */ color: oklch(38.6% 0.109 29.7);

Tailwind

colors: {
  custom: {
    50: '#a1655a',
    500: '#73271e',
    950: '#000000',
  },
}

SCSS

$custom: #73271e;
$custom-light: #a1655a;
$custom-dark: #000000;

JSON

{
  "hex": "#73271e",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 30
  },
  "hsl": {
    "h": 6.353,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.38559,
    "c": 0.10914,
    "h": 29.7
  },
  "luminance": 0.0519
}

Semantic roles & 50–950 ramp

primary

#73271E

secondary

#469DA7

accent

#D1E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73271E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →