#73271C#73271C

#73271C is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.5% C 0.110 H 30.9°. Best body text is #FFFFFF at 10.31:1 contrast (WCAG AA passes).

Color values

HEX	#73271C
RGB	rgb(115, 39, 28)
HSL	hsl(8, 61%, 28%)
HSV	hsv(8, 76%, 45%)
CMYK	cmyk(0%, 66.1%, 75.7%, 54.9%)
CIE-LAB	lab(27.24, 32.78, 24.80)
CIE-LCH	lch(27.24, 41.11, 37.11°)
OKLab	oklab(38.53% 0.0941 0.0562)
OKLCH	oklch(38.53% 0.11 30.9)
XYZ	xyz(8.0062, 5.1808, 1.6768)
Luminance	0.0518 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73271C #1C6873

analogous

#731C3C #73271C #73521C

triadic

#73271C #1C7327 #271C73

tetradic

#73271C #3C731C #1C6873 #521C73

square

#73271C #3C731C #1C6873 #521C73

split-complementary

#73271C #1C7352 #1C3C73

monochromatic

#190806 #421610 #73271C #A43828 #CF4D3A

Accessibility & contrast

On white

10.31

#73271C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#73271C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73271C

10.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73271C	#FFFFFF	#000000	##FFFFFF
##73271C	1.00	10.31	2.04	10.31
#FFFFFF	10.31	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C361A

Deuteranopia (green-blind)

#4F471A

Tritanopia (blue-blind)

#7F1425

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73271c;
/* rgb */ color: rgb(115, 39, 28);
/* oklch */ color: oklch(38.5% 0.110 30.9);

Tailwind

colors: {
  custom: {
    50: '#a26558',
    500: '#73271c',
    950: '#000000',
  },
}

SCSS

$custom: #73271c;
$custom-light: #a26558;
$custom-dark: #000000;

JSON

{
  "hex": "#73271c",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 28
  },
  "hsl": {
    "h": 7.586,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.3853,
    "c": 0.10959,
    "h": 30.9
  },
  "luminance": 0.0518
}

Semantic roles & 50–950 ramp

primary

#73271C

secondary

#439BA7

accent

#D0E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73271C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →