#73271A#73271A
#73271A is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.5% C 0.110 H 32.0°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #73271A |
|---|---|
| RGB | rgb(115, 39, 26) |
| HSL | hsl(9, 63%, 28%) |
| HSV | hsv(9, 77%, 45%) |
| CMYK | cmyk(0%, 66.1%, 77.4%, 54.9%) |
| CIE-LAB | lab(27.22, 32.68, 25.99) |
| CIE-LCH | lch(27.22, 41.76, 38.49°) |
| OKLab | oklab(38.5% 0.0933 0.0583) |
| OKLCH | oklch(38.5% 0.11 32) |
| XYZ | xyz(7.9831, 5.1716, 1.5549) |
| Luminance | 0.0517 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.41
Blood
#770001
ΔE00 5.62
Indian Red
#850E04
ΔE00 5.80
Maroon
#800000
ΔE00 6.02
Red Brown
#8B2E16
ΔE00 6.03
Reddish Brown
#7F2B0A
ΔE00 6.09
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73271A #1A6673
analogous
#731A39 #73271A #73531A
triadic
#73271A #1A7327 #271A73
tetradic
#73271A #39731A #1A6673 #531A73
square
#73271A #39731A #1A6673 #531A73
split-complementary
#73271A #1A7353 #1A3973
monochromatic
#190806 #41160F #73271A #A53825 #D24D36
Accessibility & contrast
On white
10.32
#73271A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#73271A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73271A
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73271A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73271A | 1.00 | 10.32 | 2.03 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C3618
Deuteranopia (green-blind)
#4F4718
Tritanopia (blue-blind)
#7F1424
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #73271a; /* rgb */ color: rgb(115, 39, 26); /* oklch */ color: oklch(38.5% 0.110 32.0);
Tailwind
colors: {
custom: {
50: '#a26557',
500: '#73271a',
950: '#000000',
},
}SCSS
$custom: #73271a; $custom-light: #a26557; $custom-dark: #000000;
JSON
{
"hex": "#73271a",
"rgb": {
"r": 115,
"g": 39,
"b": 26
},
"hsl": {
"h": 8.764,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.38502,
"c": 0.11005,
"h": 32
},
"luminance": 0.0517
}Semantic roles & 50–950 ramp
primary
#73271A
secondary
#4199A8
accent
#CEE642
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78