#73269F#73269F
#73269F is a dark, vivid violet. Relative luminance 0.075; OKLCH L 44.6% C 0.186 H 309.8°. Best body text is #FFFFFF at 8.38:1 contrast (WCAG AA passes).
Color values
| HEX | #73269F |
|---|---|
| RGB | rgb(115, 38, 159) |
| HSL | hsl(278, 61%, 39%) |
| HSV | hsv(278, 76%, 62%) |
| CMYK | cmyk(27.7%, 76.1%, 0%, 37.6%) |
| CIE-LAB | lab(32.99, 53.00, -50.56) |
| CIE-LCH | lch(32.99, 73.25, 316.35°) |
| OKLab | oklab(44.61% 0.1193 -0.1433) |
| OKLCH | oklch(44.61% 0.186 309.8) |
| XYZ | xyz(14.0201, 7.5346, 33.5099) |
| Luminance | 0.0753 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.42
Rebeccapurple
#663399
ΔE00 3.35
Darkmagenta
#8B008B
ΔE00 6.99
Purple
#800080
ΔE00 7.42
Darkviolet
#9400D3
ΔE00 8.24
Purple Blue
#5D21D0
ΔE00 8.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73269F #529F26
analogous
#36269F #73269F #9F268E
triadic
#73269F #9F7326 #269F73
tetradic
#73269F #9F3626 #529F26 #268E9F
square
#73269F #9F3626 #529F26 #268E9F
split-complementary
#73269F #8E9F26 #269F36
monochromatic
#2C0E3C #4F1A6E #73269F #9634CE #B065DA
Accessibility & contrast
On white
8.38
#73269F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.51
#73269F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73269F
8.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73269F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73269F | 1.00 | 8.38 | 2.51 | 8.38 |
| #FFFFFF | 8.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004AA2
Deuteranopia (green-blind)
#024F9C
Tritanopia (blue-blind)
#6D4361
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #73269f; /* rgb */ color: rgb(115, 38, 159); /* oklch */ color: oklch(44.6% 0.186 309.8);
Tailwind
colors: {
custom: {
50: '#a069bc',
500: '#73269f',
950: '#000000',
},
}SCSS
$custom: #73269f; $custom-light: #a069bc; $custom-dark: #000000;
JSON
{
"hex": "#73269f",
"rgb": {
"r": 115,
"g": 38,
"b": 159
},
"hsl": {
"h": 278.182,
"s": 61.421,
"l": 38.627
},
"oklch": {
"l": 0.44613,
"c": 0.18647,
"h": 309.8
},
"luminance": 0.07534
}Semantic roles & 50–950 ramp
primary
#73269F
secondary
#83C061
accent
#E5437E
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0712
muted
#7F7A81