#73269E#73269E
#73269E is a dark, vivid violet. Relative luminance 0.075; OKLCH L 44.5% C 0.185 H 310.1°. Best body text is #FFFFFF at 8.40:1 contrast (WCAG AA passes).
Color values
| HEX | #73269E |
|---|---|
| RGB | rgb(115, 38, 158) |
| HSL | hsl(279, 61%, 38%) |
| HSV | hsv(279, 76%, 62%) |
| CMYK | cmyk(27.2%, 75.9%, 0%, 38%) |
| CIE-LAB | lab(32.92, 52.78, -50.07) |
| CIE-LCH | lch(32.92, 72.76, 316.51°) |
| OKLab | oklab(44.54% 0.1194 -0.1419) |
| OKLCH | oklch(44.54% 0.186 310.1) |
| XYZ | xyz(13.9337, 7.5000, 33.0548) |
| Luminance | 0.0750 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.34
Rebeccapurple
#663399
ΔE00 3.35
Darkmagenta
#8B008B
ΔE00 6.88
Purple
#800080
ΔE00 7.28
Darkviolet
#9400D3
ΔE00 8.36
Purple Blue
#5D21D0
ΔE00 8.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73269E #519E26
analogous
#37269E #73269E #9E268D
triadic
#73269E #9E7326 #269E73
tetradic
#73269E #9E3726 #519E26 #268D9E
square
#73269E #9E3726 #519E26 #268D9E
split-complementary
#73269E #8D9E26 #269E37
monochromatic
#2B0E3B #4F1A6D #73269E #9733CE #B065DA
Accessibility & contrast
On white
8.40
#73269E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.50
#73269E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73269E
8.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73269E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73269E | 1.00 | 8.40 | 2.50 | 8.40 |
| #FFFFFF | 8.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004AA1
Deuteranopia (green-blind)
#064F9B
Tritanopia (blue-blind)
#6D4260
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #73269e; /* rgb */ color: rgb(115, 38, 158); /* oklch */ color: oklch(44.5% 0.185 310.1);
Tailwind
colors: {
custom: {
50: '#a069bb',
500: '#73269e',
950: '#000000',
},
}SCSS
$custom: #73269e; $custom-light: #a069bb; $custom-dark: #000000;
JSON
{
"hex": "#73269e",
"rgb": {
"r": 115,
"g": 38,
"b": 158
},
"hsl": {
"h": 278.5,
"s": 61.224,
"l": 38.431
},
"oklch": {
"l": 0.44536,
"c": 0.1855,
"h": 310.1
},
"luminance": 0.075
}Semantic roles & 50–950 ramp
primary
#73269E
secondary
#82C060
accent
#E4437D
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0712
muted
#7F7A81