#732697#732697

#732697 is a dark, vivid purple. Relative luminance 0.073; OKLCH L 44.0% C 0.179 H 312.5°. Best body text is #FFFFFF at 8.56:1 contrast (WCAG AA passes).

Color values

HEX	#732697
RGB	rgb(115, 38, 151)
HSL	hsl(281, 60%, 37%)
HSV	hsv(281, 75%, 59%)
CMYK	cmyk(23.8%, 74.8%, 0%, 40.8%)
CIE-LAB	lab(32.40, 51.26, -46.64)
CIE-LCH	lch(32.40, 69.30, 317.70°)
OKLab	oklab(44.01% 0.1206 -0.1318)
OKLCH	oklch(44.01% 0.179 312.5)
XYZ	xyz(13.3482, 7.2658, 29.9714)
Luminance	0.0727 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732697 #4A9726

analogous

#3B2697 #732697 #972683

triadic

#732697 #977326 #269773

tetradic

#732697 #973B26 #4A9726 #268397

square

#732697 #973B26 #4A9726 #268397

split-complementary

#732697 #839726 #26973B

monochromatic

#290D35 #4E1A66 #732697 #9832C8 #B160D7

Accessibility & contrast

On white

8.56

#732697 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#732697 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732697

8.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732697	#FFFFFF	#000000	##FFFFFF
##732697	1.00	8.56	2.45	8.56
#FFFFFF	8.56	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00489A

Deuteranopia (green-blind)

#184E95

Tritanopia (blue-blind)

#6F3F5D

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #732697;
/* rgb */ color: rgb(115, 38, 151);
/* oklch */ color: oklch(44.0% 0.179 312.5);

Tailwind

colors: {
  custom: {
    50: '#9f68b6',
    500: '#732697',
    950: '#000000',
  },
}

SCSS

$custom: #732697;
$custom-light: #9f68b6;
$custom-dark: #000000;

JSON

{
  "hex": "#732697",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 151
  },
  "hsl": {
    "h": 280.885,
    "s": 59.788,
    "l": 37.059
  },
  "oklch": {
    "l": 0.4401,
    "c": 0.1787,
    "h": 312.5
  },
  "luminance": 0.07265
}

Semantic roles & 50–950 ramp

primary

#732697

secondary

#7BBC5C

accent

#E34577

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #732697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →