#73268D#73268D

#73268D is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.169 H 316.1°. Best body text is #FFFFFF at 8.78:1 contrast (WCAG AA passes).

Color values

HEX	#73268D
RGB	rgb(115, 38, 141)
HSL	hsl(285, 58%, 35%)
HSV	hsv(285, 73%, 55%)
CMYK	cmyk(18.4%, 73%, 0%, 44.7%)
CIE-LAB	lab(31.70, 49.13, -41.63)
CIE-LCH	lch(31.70, 64.40, 319.72°)
OKLab	oklab(43.29% 0.1219 -0.1171)
OKLCH	oklch(43.29% 0.169 316.1)
XYZ	xyz(12.5703, 6.9546, 25.8744)
Luminance	0.0695 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73268D #408D26

analogous

#3F268D #73268D #8D2674

triadic

#73268D #8D7326 #268D73

tetradic

#73268D #8D3F26 #408D26 #26748D

square

#73268D #8D3F26 #408D26 #26748D

split-complementary

#73268D #748D26 #268D3F

monochromatic

#240C2D #4C195D #73268D #9A33BD #B45BD3

Accessibility & contrast

On white

8.78

#73268D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#73268D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73268D

8.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73268D	#FFFFFF	#000000	##FFFFFF
##73268D	1.00	8.78	2.39	8.78
#FFFFFF	8.78	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004690

Deuteranopia (green-blind)

#254D8B

Tritanopia (blue-blind)

#713B57

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #73268d;
/* rgb */ color: rgb(115, 38, 141);
/* oklch */ color: oklch(43.3% 0.169 316.1);

Tailwind

colors: {
  custom: {
    50: '#9f68af',
    500: '#73268d',
    950: '#000000',
  },
}

SCSS

$custom: #73268d;
$custom-light: #9f68af;
$custom-dark: #000000;

JSON

{
  "hex": "#73268d",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 141
  },
  "hsl": {
    "h": 284.854,
    "s": 57.542,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43289,
    "c": 0.16906,
    "h": 316.1
  },
  "luminance": 0.06954
}

Semantic roles & 50–950 ramp

primary

#73268D

secondary

#70B857

accent

#E1476E

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #73268D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →