#73268B#73268B

#73268B is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.1% C 0.167 H 316.9°. Best body text is #FFFFFF at 8.83:1 contrast (WCAG AA passes).

Color values

HEX	#73268B
RGB	rgb(115, 38, 139)
HSL	hsl(286, 57%, 35%)
HSV	hsv(286, 73%, 55%)
CMYK	cmyk(17.3%, 72.7%, 0%, 45.5%)
CIE-LAB	lab(31.57, 48.71, -40.61)
CIE-LCH	lch(31.57, 63.42, 320.18°)
OKLab	oklab(43.15% 0.1221 -0.1142)
OKLCH	oklch(43.15% 0.167 316.9)
XYZ	xyz(12.4229, 6.8957, 25.0977)
Luminance	0.0689 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73268B #3E8B26

analogous

#41268B #73268B #8B2670

triadic

#73268B #8B7326 #268B73

tetradic

#73268B #8B4126 #3E8B26 #26708B

square

#73268B #8B4126 #3E8B26 #26708B

split-complementary

#73268B #708B26 #268B41

monochromatic

#230C2B #4B195B #73268B #9B33BB #B55AD2

Accessibility & contrast

On white

8.83

#73268B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#73268B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73268B

8.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73268B	#FFFFFF	#000000	##FFFFFF
##73268B	1.00	8.83	2.38	8.83
#FFFFFF	8.83	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#284D89

Tritanopia (blue-blind)

#723A56

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #73268b;
/* rgb */ color: rgb(115, 38, 139);
/* oklch */ color: oklch(43.1% 0.167 316.9);

Tailwind

colors: {
  custom: {
    50: '#9f68ad',
    500: '#73268b',
    950: '#000000',
  },
}

SCSS

$custom: #73268b;
$custom-light: #9f68ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73268b",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 139
  },
  "hsl": {
    "h": 285.743,
    "s": 57.062,
    "l": 34.706
  },
  "oklch": {
    "l": 0.43149,
    "c": 0.16715,
    "h": 316.9
  },
  "luminance": 0.06895
}

Semantic roles & 50–950 ramp

primary

#73268B

secondary

#6DB756

accent

#E0476C

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #73268B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →