#732681#732681

#732681 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.5% C 0.158 H 321.1°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX#732681
RGBrgb(115, 38, 129)
HSLhsl(291, 54%, 33%)
HSVhsv(291, 71%, 51%)
CMYKcmyk(10.9%, 70.5%, 0%, 49.4%)
CIE-LABlab(30.92, 46.67, -35.43)
CIE-LCHlch(30.92, 58.60, 322.79°)
OKLaboklab(42.48% 0.1227 -0.099)
OKLCHoklch(42.48% 0.158 321.1)
XYZxyz(11.7253, 6.6167, 21.4241)
Luminance0.0662 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#732681 #348126
analogous
#452681 #732681 #812662
triadic
#732681 #817326 #268173
tetradic
#732681 #814526 #348126 #266281
square
#732681 #814526 #348126 #266281
split-complementary
#732681 #628126 #268145
monochromatic
#1F0A22 #491852 #732681 #9D34B0 #BA55CD

Accessibility & contrast

On white

9.04
#732681 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.32
#732681 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732681
9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##732681#FFFFFF#000000##FFFFFF
##7326811.009.042.329.04
#FFFFFF9.041.0021.001.00
#0000002.3221.001.0021.00
##FFFFFF9.041.0021.001.00

Color blindness preview

Protanopia (red-blind)
#054384
Deuteranopia (green-blind)
#304C7F
Tritanopia (blue-blind)
#743650
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #732681;
/* rgb */ color: rgb(115, 38, 129);
/* oklch */ color: oklch(42.5% 0.158 321.1);
Tailwind
colors: {
  custom: {
    50: '#9e67a6',
    500: '#732681',
    950: '#000000',
  },
}
SCSS
$custom: #732681;
$custom-light: #9e67a6;
$custom-dark: #000000;
JSON
{
  "hex": "#732681",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 129
  },
  "hsl": {
    "h": 290.769,
    "s": 54.491,
    "l": 32.745
  },
  "oklch": {
    "l": 0.42475,
    "c": 0.15767,
    "h": 321.1
  },
  "luminance": 0.06616
}

Semantic roles & 50–950 ramp

primary
#732681
secondary
#60B151
accent
#DE4A61
background
#FAF6FA
surface
#F3EBF4
border
#CDC6CE
text
#0F060F
muted
#7F7A7F

Preview Lab

Preview with #732681

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#732681 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva